{"id":11611,"date":"2017-01-19T08:49:54","date_gmt":"2017-01-19T13:49:54","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-broadcast-licensing-partners-on-board-eones-pj-masks-in-the-u-k\/"},"modified":"2017-01-19T16:13:07","modified_gmt":"2017-01-19T21:13:07","slug":"new-broadcast-licensing-partners-on-board-eones-pj-masks-in-the-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-broadcast-licensing-partners-on-board-eones-pj-masks-in-the-u-k\/","title":{"rendered":"New Broadcast, Licensing Partners On Board eOne\u2019s PJ Masks"},"content":{"rendered":"<p>LONDON: Entertainment One (eOne) has secured an additional broadcast partner and several new licensees for the animated preschool series <em>PJ Masks<\/em> in the U.K.<\/p>\n<p>Sony Pictures Television Networks&#8217; free-to-air channel Tiny Pop will begin airing <em>PJ Masks<\/em> on February 25. In addition, eOne signed VTech and LeapFrog for a range of electronic toys covering the VTech platforms Innotab and DigiGo, and Leapfrog\u2019s LeapPad, Epic and LeapStart. Ravensburger will produce puzzles and games that are set to launch in July.<\/p>\n<p>Roy Lowe, meanwhile, will launch <em>PJ Masks<\/em> socks in October, and William Lamb will introduce a limited range of bags for back-to-school later this year with an expanded line of bags and footwear to follow in January 2018. Dreamtex is introducing kids\u2019 bedding starting in October, while Zak has come on board for lunchware products and Gemma International will produce a <em>PJ Masks<\/em> party and greetings range.<\/p>\n<p>Katie Rollings, the head of U.K. licensing at Entertainment One, said, \u201c<em>PJ Masks<\/em> is capturing the imaginations of kids and families across the U.K. and we\u2019re delighted that more children will have the chance to watch the show when it premieres on Tiny Pop. The consumer demand for merchandise is building rapidly and with the highly-anticipated toy launch just around the corner, we\u2019re thrilled to be welcoming a range of new partners that will bring the action-packed, heroic adventures of the <em>PJ Masks<\/em> trio to life for fans of the show.\u201d<\/p>\n<p>Toys are spearheading the launch of <em>PJ Masks<\/em> consumer products in the U.K. and will debut at retail beginning February 4. The master global toy line will be distributed in the U.K. by Flair\u2019s Just Play division. The initial products hitting shelves next month include plush, vehicles, action figures and dress-up items. eOne and Flair\u2019s Just Play will carry out a marketing and PR strategy covering a costume character retail tour throughout February and April, consumer media advertising, national competitions, social media and digital support, in addition to activity sheet distribution across retail and travel franchises, including Fayre &amp; Square restaurants.<\/p>\n<p>The new partners join a growing roster of U.K. licensees, including Hachette as the U.K.\u2019s master publishing partner, Immediate Media, Redan and Aykroyds &amp; TDP for kids\u2019 nightwear and underwear.<\/p>\n<p>The series currently airs in the U.K. on Disney Junior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Entertainment One (eOne) has secured an additional broadcast partner and several new licensees for the animated preschool series PJ Masks in the U.K.<\/p>\n","protected":false},"author":477,"featured_media":11612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,296],"class_list":["post-11611","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-pj-masks","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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