{"id":11599,"date":"2017-01-18T10:30:06","date_gmt":"2017-01-18T15:30:06","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/deirdre-brennan-tapped-as-sprouts-new-gm\/"},"modified":"2017-01-18T10:57:55","modified_gmt":"2017-01-18T15:57:55","slug":"deirdre-brennan-tapped-as-sprouts-new-gm","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/deirdre-brennan-tapped-as-sprouts-new-gm\/","title":{"rendered":"Deirdre Brennan Tapped as Sprout’s New GM"},"content":{"rendered":"

NEW YORK: Deirdre Brennan, a former ABC TV exec who joined Corus Entertainment early last year, has been appointed general manager of Sprout and will relocate from Toronto to New York next month.<\/p>\n

In her new position, Brennan will manage all aspects of programming, marketing, business strategy and performance for the 24-hour preschool channel. She will also work across all NBCU businesses, including Universal Brand Development, Universal Cable Productions and DreamWorks, to optimize projects and resources that expand the company\u2019s overall kids’ strategy. She\u00a0will report directly to Frances Berwick, the president of lifestyle networks at NBCUniversal Cable Entertainment.<\/p>\n

Brennan previously served as VP of content at Canada’s Corus Entertainment, where she oversaw the development, management and execution of the Corus Kids slate of programming. Before that, she was the head of children’s television for ABC TV in Australia. Earlier in her career, she was the director of content for Australia and New Zealand at BBC Worldwide and director of programming for Nickelodeon Australia.<\/p>\n

\u201cDeirdre is one of the most well-respected children\u2019s media executives in the world\u2014she is smart, strategic and collaborative\u2014with a proven track record of success,\u201d said Berwick. \u201cSprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand, and I\u2019m thrilled to have a leader with Deirdre\u2019s unparalleled experience drive this growth phase.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: Deirdre Brennan, a former ABC TV exec who joined Corus Entertainment early last year, has been appointed general manager of Sprout and will relocate from Toronto to New York next month.<\/p>\n","protected":false},"author":479,"featured_media":11047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[906,313],"class_list":["post-11599","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-deirdre-brennan","tag-sprout","pmpro-has-access"],"yoast_head":"\nDeirdre Brennan Tapped as Sprout's New GM - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/deirdre-brennan-tapped-as-sprouts-new-gm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deirdre Brennan Tapped as Sprout's New GM - 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