{"id":11582,"date":"2017-01-13T10:20:49","date_gmt":"2017-01-13T15:20:49","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mickey-takes-the-wheel-in-new-disney-series\/"},"modified":"2017-01-17T09:34:26","modified_gmt":"2017-01-17T14:34:26","slug":"mickey-takes-the-wheel-in-new-disney-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mickey-takes-the-wheel-in-new-disney-series\/","title":{"rendered":"Mickey Takes the Wheel in New Disney Series"},"content":{"rendered":"<p>TV Kids <em>talks to\u00a0Rob LaDuca, executive producer on<\/em> Mickey and the Roadster Racers<em>, and Mark Seidenberg, co-exec producer and supervising story editor, about the new animated preschool series.<\/em><\/p>\n<p>Mickey and his friends Minnie, Pluto, Goofy, Daisy and Donald use transforming vehicles to go on high-spirited races around the world in\u00a0<em>Mickey and the Roadster Racers<\/em>, a new animated preschool show on Disney Channel and Disney Junior. The adventure series, set in Hot Dog Hills, is aimed at youngsters between the ages of 2 and 7. It will feature the voices of such recurring guest stars as NASCAR\u2019s Jimmie Johnson, Danica Patrick and Jeff Gordon, as well as TV personality Jay Leno, Tim Gunn (<em>Project Runway<\/em>) and Gordon Ramsay (<em>MasterChef<\/em>), to name a few.<\/p>\n<p>Among the creative talent behind the Disney Television Animation production are Rob LaDuca as executive producer, and Mark Seidenberg as co-exec producer and supervising story editor. The Emmy-winning pair previously collaborated on the Disney Junior\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2017-01-13-Mickey-and-the-Roadster-Racers.jpg\" alt=\"***Image***\" width=\"275\" height=\"175\" \/>hits\u00a0<em>Jake and the Never Land Pirates<\/em>\u00a0and\u00a0<em>Mickey Mouse Clubhouse<\/em>.<\/p>\n<p>\u201cBoth Rob and I were producing\u00a0<em>Mickey Mouse Clubhouse<\/em>\u00a0and we wrote an episode that was called \u2018Road Rally,\u2019\u201d says Seidenberg. \u201cIn that episode we gave all the characters little cars and they were in a little race, and it turned out to be a really popular story for our audience. So we started talking with Nancy Kanter, who\u2019s the [head] of Disney Junior, and we thought it would be fun to give all the characters not just cars, but this time hotrods.\u201d<\/p>\n<p>\u201cWe already had their little cars designed, so we thought this would be fun,\u201d adds LaDuca. \u201cAnd Mark and I are both car fanatics, so it really made us very happy to develop a show about cars and Mickey.\u201d He points out that while\u00a0<em>Mickey and the Roadster Racers<\/em>\u00a0is set in the same universe as\u00a0<em>Mickey Mouse Clubhouse<\/em>, it is \u201cvery different,\u201d and \u201ca bit more grown-up\u201d and \u201ccomplex than\u00a0<em>Clubhouse<\/em>, but still with the same endearing, wonderful characters.\u201d<\/p>\n<p>The most important themes that are explored in the series are friendship and teamwork, according to Seidenberg. \u201cMickey\u2019s always very loyal to his friends,\u201d he says. \u201cHe brings the goodness out of everybody around him&#8230;. He\u2019s super energetic, he\u2019s enthusiastic and he\u2019s always coming up with great ideas for fun races and trips.\u201d<\/p>\n<p>Seidenberg notes that the show isn\u2019t always centered on racing, though. \u201cMinnie and Daisy also have a side business,\u201d he says. \u201cThey\u2019re called the Happy Helpers\u2014anybody around the world who has a problem can call them up and they\u2019ll take on that job, whether they know how to do it or not. They\u2019re kind of like Lucy and Ethel.\u201d<\/p>\n<p><em>Mickey and the Roadster Racers\u00a0<\/em>will make its television premiere in a simulcast on Sunday, January 15, at 9 a.m. and 9:25 a.m. on Disney Channel and Disney Junior. Two additional episodes will broadcast the following day at the same times on Disney Channel. Episodes will also become available on the Disney Junior app and Disney Junior VOD on January 15, and iTunes as of January 16. The series will debut internationally throughout the year, with a variety of brand extensions planned, including games, toys, storybooks, apparel and home d\u00e9cor.<\/p>\n<p>Not only has Mickey Mouse been around for nearly a century, he is also one of the most recognizable characters around the globe, which is why Seidenberg and LaDuca are confident that this new show will resonate with young viewers worldwide. \u201cHe\u2019s everywhere and he\u2019s interpreted so many different ways,\u201d says LaDuca. \u201cKids grow up with Mickey just like Rob and I grew up with Mickey,\u201d adds Seidenberg. \u201cIt\u2019s fun to see Mickey trying out new things and new experiences, and we live in a world that is basically a big car culture. I think kids will really enjoy being behind the wheel with Mickey.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob LaDuca, exec producer on Mickey and the Roadster Racers, and Mark Seidenberg, co-EP and supervising story editor, discuss the new show.<\/p>\n","protected":false},"author":479,"featured_media":11583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[111,2231,2113,2230],"class_list":["post-11582","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-disney-channel","tag-mark-seidenberg","tag-mickey-and-the-roadster-racers","tag-rob-laduca","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mickey Takes the Wheel in New Disney Series - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mickey-takes-the-wheel-in-new-disney-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mickey Takes the Wheel in New Disney Series - 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