{"id":11578,"date":"2017-01-13T10:04:22","date_gmt":"2017-01-13T15:04:22","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/"},"modified":"2017-01-13T13:01:20","modified_gmt":"2017-01-13T18:01:20","slug":"hasbro-debuts-its-first-ever-animated-digital-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/","title":{"rendered":"Hasbro Debuts Its First-Ever Animated Digital Series"},"content":{"rendered":"

LONDON: Hasbro\u2019s newest entertainment-lifestyle brand has launched with the premiere of the company\u2019s first-ever animated digital series, Hanazuki Full of Treasures<\/em>, on YouTube and the YouTube Kids app.<\/p>\n

The first nine episodes are available now and can be viewed on the Hasbro YouTube page and the YouTube Kids app. The series features 27 11-minute animated episodes that will be released throughout the year, timed to the full moon cycle. The story follows the adventures of Hanazuki, a young moonflower, as she discovers that she possesses a great power that is revealed when she expresses her many moods, which may be the key to saving the entire galaxy.<\/p>\n

As she explores her lunar world, Hanazuki meets strange and funny characters. These include spirited bunny-like creatures called Hemkas, a sleepy moon child known as Little Dreamer, the self-appointed sheriff of Hanazuki\u2019s moon, and more.<\/p>\n

The Hanazuki brand is inspired by whimsical character creations originating out of Amsterdam. The series aims to teach youngsters about the power of embracing how they\u2019re feeling, no matter what their mood. The digital series is produced by Hasbro Studios in collaboration with Titmouse Studios.<\/p>\n

Extensions are planned for the Hanazuki brand, with a digital app launching in April and branded consumer product offerings set to be released throughout the year. A toy line inspired by the series will launch in June at select retailers and nationwide in August, featuring more than 175 collectible treasures and figures, plush items and a Bluetooth-enabled and app-connected wearable that allows kids to express their moods.<\/p>\n

\u201cWe couldn\u2019t be happier that our beloved Hanazuki inspired Hasbro to further develop the colorful cast of characters and create such a unique and dynamic new world full of surprises and magical mayhem,\u201d said Niko Stumpo and Hanneke Metselaar, local Amsterdam artists and the original creators of Hanazuki. \u201cIt\u2019s been incredible to see Hasbro evolve the Hanazuki brand into so much more through vibrant storytelling, toys and beyond.\u201d<\/p>\n

\u201cIn working closely with Niko and Hanneke, we were inspired by the spirit of Hanazuki and identified her as a strong, multidimensional and relatable heroine,\u201d said Samantha Lomow, the senior VP of Hasbro Brands. \u201cWithin her effervescent world, we\u2019ve developed a unique story that encourages audiences to embrace their ever-changing emotions and celebrate them in a uniquely empowering way. We know audiences will fall in love with Hanazuki and her magical and eccentric world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: Hasbro\u2019s newest entertainment-lifestyle brand has launched with the premiere of the company\u2019s first-ever animated digital series, Hanazuki Full of Treasures, on YouTube and the YouTube Kids app.<\/p>\n","protected":false},"author":477,"featured_media":11579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2227,2228,166,108,1207,1602],"class_list":["post-11578","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hanazuki","tag-hanazuki-full-of-treasures","tag-hasbro","tag-hasbro-studios","tag-youtube","tag-youtube-kids","pmpro-has-access"],"yoast_head":"\nHasbro Debuts Its First-Ever Animated Digital Series - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasbro Debuts Its First-Ever Animated Digital Series - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Hasbro\u2019s newest entertainment-lifestyle brand has launched with the premiere of the company\u2019s first-ever animated digital series, Hanazuki Full of Treasures, on YouTube and the YouTube Kids app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-13T15:04:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-13T18:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Hanazuki-Hasbro-117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/\",\"name\":\"Hasbro Debuts Its First-Ever Animated Digital Series - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-01-13T15:04:22+00:00\",\"dateModified\":\"2017-01-13T18:01:20+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hasbro Debuts Its First-Ever Animated Digital Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/salessiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hasbro Debuts Its First-Ever Animated Digital Series - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/","og_locale":"en_US","og_type":"article","og_title":"Hasbro Debuts Its First-Ever Animated Digital Series - TVKIDS","og_description":"LONDON: Hasbro\u2019s newest entertainment-lifestyle brand has launched with the premiere of the company\u2019s first-ever animated digital series, Hanazuki Full of Treasures, on YouTube and the YouTube Kids app.","og_url":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/","og_site_name":"TVKIDS","article_published_time":"2017-01-13T15:04:22+00:00","article_modified_time":"2017-01-13T18:01:20+00:00","og_image":[{"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Hanazuki-Hasbro-117.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sara Alessi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Alessi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/","url":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/","name":"Hasbro Debuts Its First-Ever Animated Digital Series - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2017-01-13T15:04:22+00:00","dateModified":"2017-01-13T18:01:20+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/hasbro-debuts-its-first-ever-animated-digital-series\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Hasbro Debuts Its First-Ever Animated Digital Series"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418","name":"Sara Alessi","description":"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/salessiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/11578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=11578"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/11578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/11579"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=11578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=11578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=11578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}