{"id":11436,"date":"2016-12-09T10:59:34","date_gmt":"2016-12-09T15:59:34","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/"},"modified":"2016-12-12T12:23:49","modified_gmt":"2016-12-12T17:23:49","slug":"portfolio-thrives-in-the-kids-space","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/","title":{"rendered":"Portfolio Thrives in the Kids\u2019 Space"},"content":{"rendered":"

TV Kids sat down with Joy Rosen, CEO and co-founder of Portfolio Entertainment, to discuss the company\u2019s productions in the kids\u2019 market and what\u2019s driving the current growth.<\/em><\/p>\n

Now in its 25th year of doing business, Portfolio Entertainment, founded by Joy Rosen and Lisa Olfman, produces and distributes a range of content, including children\u2019s programming, as well as factual and lifestyle. \u201dWe\u2019re at a time in the business where if you don\u2019t grow, you won\u2019t be relevant,\u201d says Rosen, who serves as the company\u2019s CEO alongside Olfman. \u201cWhat\u2019s driving our growth is our will to grow.\u201d<\/p>\n

\"***Image***\"\u201cWe decided to put the pedal to the metal, open up an animation studio [Portfolio Animation] and take some risks,\u201d Rosen says. \u201cThat\u2019s really what has motivated us. I\u2019m glad we took those chances, because after doing what you\u2019ve been doing for many years, you need to shake it up; you need to see what else you\u2019re capable of. Changing our business model and taking on managing a studio has been very fun, it\u2019s like a new business for us. It\u2019s a related business, but it\u2019s a whole new challenge, and that kind of excitement begets excitement in other areas.\u201d<\/p>\n

According to Rosen, opening Portfolio Animation has allowed for more development projects, which in turn have led to more productions. \u201cYou\u2019ve got to have a lot of projects in development to get anything into production,\u201d she explains.<\/p>\n

One animated series that has already proven to be a boon in Portfolio\u2019s library and contributed to the company\u2019s success in the international kids\u2019 market is\u00a0Freaktown<\/em>. The comedy follows a skeleton named Ben Bones as\u00a0\"***Image***\"he and his friends and fellow freaks try to fend off Princess Boo Boo of Sweetlandia, who wants to take over Freaktown. The series has been sold to Cartoon Network in Asia Pacific for Japan, Korea, Taiwan, Australia and New Zealand, as well as to ABC Australia. It has also been licensed to Turner\u2019s kids\u2019 networks in EMEA, including Boing in France and French-speaking territories in Europe and Africa; Sony Pictures Television\u2019s U.K. channel Kix; DR Ultra in Denmark; Disney for its channels in India; and Clan TVE in Spain.<\/p>\n

Rosen believes\u00a0Freaktown<\/em>\u00a0has done so well internationally because it is not culturally specific. \u201cEvery culture can relate to the characters, so that works very well internationally,\u201d she says. \u201cThe series is humorous, and there\u2019s a lot of action and slapstick in it, which travels very well because it\u2019s not too language-oriented; you can almost turn off the sound and enjoy the story.\u201d<\/p>\n

Rosen reports that Portfolio currently has more productions than ever before, including two projects in development with Corus Kids in Canada. The first is\u00a0Invasion of the MooFaLoo!<\/em>, for which Portfolio has partnered with TELETOON and U.K.-based production company Giggle Media. The animated series is about three genetically modified rocket-powered sheep that fight to protect the world from the MooFaLoo, a race of alien monk cows intent on invading planet Earth. \u201cWe\u2019ve had a lot of warmth toward this project,\u201d Rosen says.<\/p>\n

Portfolio is also developing\u00a0Doberman and Pigeon<\/em>\u00a0with YTV. The show follows the adventures of a regular dog living in a housing complex where all of the animals have fun together while their humans are out. The lovable canine believes he becomes a superhero named Doberman whenever he puts on a cape that his human gave him. He solves mysteries and crimes and rescues damsels in distress along with his sidekick, Pigeon.<\/p>\n

In addition to animated series, Portfolio is looking to stay ahead of the curve and is moving forward with live-action projects. Rosen says, \u201cLive action is making a big comeback right now, so we\u2019re developing a number of these types of projects because that\u2019s what you need to do to stay in business, to stay current. You have to go where the ball\u2019s going, not where it\u2019s been.\u201d<\/p>\n

She adds, \u201cWe have a fabulous team, including a fresh, young sales team, and that\u2019s simulating growth. They stimulate Lisa and me, and we throw it back at them and say, \u2018Come on, let\u2019s go. The sky\u2019s the limit.\u2019 That\u2019s our philosophy right now. We\u2019re a fun company to work for because there are very few limits. If someone has an idea and wants to go with it or thinks there is a business area or an avenue that we should be exploring, the response is, \u2018Go!\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Joy Rosen, CEO and co-founder, discusses the company\u2019s productions in the children’s market.<\/p>\n","protected":false},"author":477,"featured_media":11437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[2003,2142,141],"class_list":["post-11436","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-freaktown","tag-joy-rosen","tag-portfolio-entertainment","pmpro-has-access"],"yoast_head":"\nPortfolio Thrives in the Kids\u2019 Space - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio Thrives in the Kids\u2019 Space - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Joy Rosen, CEO and co-founder, discusses the company\u2019s productions in the children's market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-09T15:59:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-12T17:23:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/2016-12-09-Joy-Rosen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/\",\"name\":\"Portfolio Thrives in the Kids\u2019 Space - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-12-09T15:59:34+00:00\",\"dateModified\":\"2016-12-12T17:23:49+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/portfolio-thrives-in-the-kids-space\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio Thrives in the Kids\u2019 Space\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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