{"id":11336,"date":"2016-11-22T10:44:05","date_gmt":"2016-11-22T15:44:05","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/badanamu-preschool-show-heads-to-lagardere-active\/"},"modified":"2016-11-22T13:51:51","modified_gmt":"2016-11-22T18:51:51","slug":"online-hit-badanamu-heads-to-lagardere-active","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/online-hit-badanamu-heads-to-lagardere-active\/","title":{"rendered":"Lagard\u00e8re Active Acquires Online Hit Badanamu"},"content":{"rendered":"

LOS ANGELES\/SEOUL: Lagard\u00e8re Active has picked up the linear and nonlinear rights to the animated VOD series Badanamu<\/em> from Calm Island and LNC Media for French-speaking Europe and Africa.<\/p>\n

The multiplatform\u00a0deal includes animated shorts, more than 70 songs and the new Badanamu Imagine That!<\/em> preschool TV show,\u00a0which has\u00a052×8-minute episodes currently in production for broadcast on Lagard\u00e8re’s TiJi, Gulli and YouTube channels. Badanamu<\/em> is one of the fastest-growing edutainment brands, with more than 1.3 billion online views. The property aims to encourage STEM learning in a playful and musical environment.<\/p>\n

Caroline Cochaux, the managing director for France and international at Lagard\u00e8re Active TV, and CEO of Gulli, commented: \u201cLagard\u00e8re Active’s TV hub is proud to welcome this successful new license. It is a chance for us to develop this property in every French-speaking territory in France and in Africa. With our powerful brands, Gulli and TiJi, we will implement a real 360 strategy. Badanamu<\/em> will air on TV (Gulli, favorite kids’ channel, Gulli AFRICA, present in 22 African countries, and TiJi for the youngest), in the digital area (websites, replay and VOD platforms), on sharing platforms (YouTube, Dailymotion) and finally on social media. Our goal is to make this edutainment TV show as popular as possible. Badanamu<\/em>, with its lively pace and originality, will entertain our TV viewers and their parents alike, and we will adapt it to the current mode of consumption by offering this program in every format possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES\/SEOUL: Lagard\u00e8re Active has picked up the linear and nonlinear rights to the animated VOD series Badanamu from Calm Island and LNC Media for French-speaking Europe and Africa.<\/p>\n","protected":false},"author":479,"featured_media":11337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2057,260],"class_list":["post-11336","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-badanamu","tag-lagardere-active","pmpro-has-access"],"yoast_head":"\nLagard\u00e8re Active Acquires Online Hit Badanamu - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/online-hit-badanamu-heads-to-lagardere-active\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lagard\u00e8re Active Acquires Online Hit Badanamu - 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