{"id":11255,"date":"2016-11-04T11:02:57","date_gmt":"2016-11-04T15:02:57","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/"},"modified":"2016-11-04T11:03:36","modified_gmt":"2016-11-04T15:03:36","slug":"mipjunior-video-mattels-catherine-balsam-schwaber","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/","title":{"rendered":"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber"},"content":{"rendered":"<p>NEW YORK: Catherine Balsam-Schwaber, chief content officer at Mattel, talked about key shifts in the children\u2019s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of <em>World Screen<\/em>.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"5195707631001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>Kids are \u201ctransforming the business that we\u2019re in from a \u2018push\u2019 business into something that is entirely consumer-centric,\u201d Balsam-Schwaber said. \u201cKids are the primary reason that people everywhere have become consumed with creating their own content.\u201d<\/p>\n<p>The Q&amp;A with Brzoznowski began with a discussion about content extensions to the Barbie brand. \u201cBarbie continues to resonate in new ways with girls around the world,\u201d said Balsam-Schwaber. \u201cFor us, the time was right to help redefine Barbie. That\u2019s been going on for a while.\u201d She also said the company is looking for new IP opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Catherine Balsam-Schwaber, chief content officer at Mattel, talked about key shifts in the children\u2019s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen. Watch the panel here.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1006,271,1465],"class_list":["post-11255","post","type-post","status-publish","format-standard","","category-top-stories","tag-catherine-balsam-schwaber","tag-mattel","tag-mipjunior","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: Catherine Balsam-Schwaber, chief content officer at Mattel, talked about key shifts in the children\u2019s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen. Watch the panel here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-04T15:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-04T15:03:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/\",\"name\":\"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-11-04T15:02:57+00:00\",\"dateModified\":\"2016-11-04T15:03:36+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/","og_locale":"en_US","og_type":"article","og_title":"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber - TVKIDS","og_description":"NEW YORK: Catherine Balsam-Schwaber, chief content officer at Mattel, talked about key shifts in the children\u2019s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen. Watch the panel here.","og_url":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/","og_site_name":"TVKIDS","article_published_time":"2016-11-04T15:02:57+00:00","article_modified_time":"2016-11-04T15:03:36+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/","url":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/","name":"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2016-11-04T15:02:57+00:00","dateModified":"2016-11-04T15:03:36+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/mipjunior-video-mattels-catherine-balsam-schwaber\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"MIPJunior Video: Mattel\u2019s Catherine Balsam-Schwaber"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvkids\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/11255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=11255"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/11255\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=11255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=11255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=11255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}