{"id":11219,"date":"2016-10-31T10:14:26","date_gmt":"2016-10-31T14:14:26","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mattel-signs-on-as-master-toy-licensee-for-alvinnn-and-the-chipmunks\/"},"modified":"2016-10-31T10:16:47","modified_gmt":"2016-10-31T14:16:47","slug":"mattel-signs-on-as-master-toy-licensee-for-alvinnn-and-the-chipmunks","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-signs-on-as-master-toy-licensee-for-alvinnn-and-the-chipmunks\/","title":{"rendered":"Mattel Signs On for ALVINNN!!! and the Chipmunks"},"content":{"rendered":"<p>LOS ANGELES: Bagdasarian Productions has secured Mattel as the master toy licensee for the CG-animated series <em>ALVINNN!!! and the Chipmunks<\/em>.<\/p>\n<p>Mattel will develop a full line of toys, including role-play and music items, articulated figures, playsets, R\/C vehicles, plush, feature plush and more. The line will roll out nationwide in 2017, as well as in Latin America and Europe. The series, which airs internationally on Nickelodeon, offers a fresh look at the classic adventures of Alvin, Theodore, Simon and the Chipettes.<\/p>\n<p>The line launched with a Toys &#8220;R&#8221; Us exclusive on October 1.\u00a0<em>ALVINNN!!! and the Chipmunks<\/em> is created, written and directed by Janice Karman. Karman and her husband, Ross Bagdasarian, voice the Chipmunks and are the owners of the franchise, as well as producers of the 1980s TV series and of the four blockbuster movies. PGS Entertainment represents the <em>ALVINNN!!! and the Chipmunks<\/em> series around the world. The show was commissioned by M6 and produced by Bagdasarian Productions in collaboration with Technicolor Animation Productions.<\/p>\n<p>\u201cThe irresistible personalities and music from the <em>ALVINNN!!! and the Chipmunks<\/em> series allow us to bring to life a toy line that is perfect for kids to recreate adventures from the top-rated Nickelodeon television show,\u201d said Susie Lecker, the executive VP and chief brand officer of Mattel\u2019s Toy Box. \u201cThe fun and playfulness of the characters is seen throughout the entire toy line.\u201d<\/p>\n<p>\u201cJanice and I are delighted to work with Mattel, who shares our commitment to develop a line of unique toys tailored to our characters,\u201d commented Bagdasarian.<\/p>\n<p>\u201cFollowing the domestic and international success of the TV show, having a partner like Mattel to expand the Chipmunks universe is a big milestone for the Chipmunks\u2019 growth at retail,\u201d remarked Guillaume Soutter, the president of PGS HK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES: Bagdasarian Productions has secured Mattel as the master toy licensee for the CG-animated series ALVINNN!!! and the Chipmunks.<\/p>\n","protected":false},"author":477,"featured_media":11220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2012,2013,271,96,2014],"class_list":["post-11219","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alvinnn-and-the-chipmunks","tag-bagdasarian-productions","tag-mattel","tag-nickelodeon","tag-pgs-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Signs On for ALVINNN!!! and the Chipmunks - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-signs-on-as-master-toy-licensee-for-alvinnn-and-the-chipmunks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Signs On for ALVINNN!!! 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