{"id":11171,"date":"2016-10-24T10:49:14","date_gmt":"2016-10-24T14:49:14","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/sesame-workshop-appoints-new-licensing-reps-in-china-mexico-brazil\/"},"modified":"2016-10-24T10:51:04","modified_gmt":"2016-10-24T14:51:04","slug":"new-sesame-street-licensing-reps-china-mexico-brazil","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/","title":{"rendered":"New Sesame Street Licensing Reps in China, Mexico, Brazil"},"content":{"rendered":"<p>NEW YORK: Sesame Workshop has named new licensing representatives for the <em>Sesame Street<\/em> brand, with IMG coming on board in China, Televisa Consumer Products signing on in Mexico and Kasmanas Licensing joining in\u00a0Brazil.<\/p>\n<p>In China, IMG, which also represents <em>Sesame Street<\/em> in Japan and South Korea, will oversee key categories such as accessories, food and beverages, homeware, skincare and beauty, and book publishing. In Mexico, Televisa Consumer Products will oversee\u00a0<em>S\u00e9samo<\/em> brand licensing, and the series is set to return to Televisa\u2019s Channel 5 this month with 52 episodes.<\/p>\n<p>Kasmanas Licensing, meanwhile, will introduce the <em>S\u00e9samo<\/em> brand in Brazil, and a newly revamped show will begin airing at the end of the year.<\/p>\n<p>\u201cIt\u2019s a brand new day on Sesame Street,\u201d said Maura Regan, the senior VP and general manager of global consumer products at Sesame Workshop. \u201cAs we begin laying the foundation for our 50th anniversary in 2019, we are working with partners who will create a unified whole-child product offering from breakfast to bedtime. We\u2019re confident in the expertise of IMG, Televisa and Kasmanas to develop strong licensing programs in market that will allow us to help kids grow smarter, stronger and kinder.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Sesame Workshop has named new licensing representatives for the Sesame Street brand, with IMG coming on board in China, Televisa Consumer Products signing on in Mexico and Kasmanas Licensing joining in Brazil.<\/p>\n","protected":false},"author":477,"featured_media":11172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1983,1984,635,518,450],"class_list":["post-11171","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-img","tag-kasmanas-licensing","tag-sesame-street","tag-sesame-workshop","tag-televisa-consumer-products","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Sesame Street Licensing Reps in China, Mexico, Brazil - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Sesame Street Licensing Reps in China, Mexico, Brazil - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: Sesame Workshop has named new licensing representatives for the Sesame Street brand, with IMG coming on board in China, Televisa Consumer Products signing on in Mexico and Kasmanas Licensing joining in Brazil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-24T14:49:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-24T14:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Sesame-Street-SESAME-WORKSHOP-1016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/\",\"name\":\"New Sesame Street Licensing Reps in China, Mexico, Brazil - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-10-24T14:49:14+00:00\",\"dateModified\":\"2016-10-24T14:51:04+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-sesame-street-licensing-reps-china-mexico-brazil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Sesame Street Licensing Reps in China, Mexico, Brazil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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