{"id":11106,"date":"2016-10-17T02:00:12","date_gmt":"2016-10-17T06:00:12","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2016-10-17T02:15:03","modified_gmt":"2016-10-17T06:15:03","slug":"new-svod-deal-for-barbie","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-svod-deal-for-barbie\/","title":{"rendered":"New SVOD Deal for Barbie"},"content":{"rendered":"<p>CANNES: Mattel Creations has inked an exclusive agreement with Universal Pictures Home Entertainment (UPHE) Content Group, which is taking worldwide SVOD rights for the <em>Barbie<\/em> movie catalog for the next seven years.<\/p>\n<p>The deal encompasses the entire <em>Barbie<\/em> catalog, including the fall\u2019s new release <em>Barbie: StarLight Adventure<\/em> and next year\u2019s spring movie <em>Barbie: Video Game Hero<\/em>. The agreement takes effect immediately.<\/p>\n<p>UPHE Content Group already has international theatrical distribution rights to animated made-for-DVD <em>Barbie<\/em> content, as well as home entertainment and digital distribution rights to the <em>Monster High<\/em> franchise.<\/p>\n<p>Justin Richardson, the VP of global content distribution and strategy for Mattel Creations, said, \u201cAs part of our ubiquitous content strategy, we want to ensure fans can watch <em>Barbie<\/em> content on multiple platforms whenever they want, so we are delighted to bring <em>Barbie<\/em> to SVOD platforms around the world, maximizing the distribution power and expertise of UPHE Content Group.\u201d<\/p>\n<p>Helen Parker, the executive VP of UPHE Content Group, added, \u201c<em>Barbie<\/em>\u2019s content has global appeal and affinity with young fans around the world, so we are delighted to be expanding our global partnership with Mattel even further.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CANNES: Mattel Creations has inked an exclusive agreement with Universal Pictures Home Entertainment (UPHE) Content Group, which is taking worldwide SVOD rights for the Barbie movie catalog for the next seven years.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1149,1008,493],"class_list":["post-11106","post","type-post","status-publish","format-standard","","category-top-stories","tag-barbie","tag-mattel-creations","tag-universal-pictures-home-entertainment-content-group","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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