{"id":10996,"date":"2016-10-11T10:15:05","date_gmt":"2016-10-11T14:15:05","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/spacepop-apparel-rolls-out-in-the-u-s\/"},"modified":"2016-10-11T12:59:53","modified_gmt":"2016-10-11T16:59:53","slug":"spacepop-apparel-rolls-out-in-the-u-s","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/spacepop-apparel-rolls-out-in-the-u-s\/","title":{"rendered":"SpacePOP Apparel Rolls Out in the U.S."},"content":{"rendered":"<p>BEVERLY HILLS: Genius Brands International (GBI) has launched the first apparel program for its new music-driven tween property <em>SpacePOP<\/em>, with a clothing line becoming available at select Kohl\u2019s stores in the U.S. and online.<\/p>\n<p>On October 15, GBI will debut on a collection of <em>SpacePOP<\/em> sportswear from Jaya Apparel for tween girls (size 7 to 16) at Kohl\u2019s, including tops, bottoms, skirts and dresses.\u00a0To support the launch, GBI has integrated the apparel line into the <em>SpacePOP<\/em> programming, which is available on YouTube and across digital platforms such as Kabillion Girls Rule!, Toon Goggles, PopJam, BatteryPOP and the Kid Genius channel on Comcast. The new line will be promoted in a digital marketing campaign that features YouTube influencers such as Sophia Grace and Angelic wearing the collection.<\/p>\n<p>In addition to the new apparel line, Sony Music\/Legacy Recordings debuts the <em>SpacePOP<\/em> original soundtrack <em>Not Your Average Princesses<\/em> at major retail stores across the U.S. and online, including Target, Toys &#8220;R&#8221; Us and Amazon.com. The first <em>SpacePOP<\/em> <em>Not Your Average Princesses<\/em> book\u2014published by Imprint, part of Macmillan Children\u2019s Publishing Group\u2014is now available at Barnes &amp; Noble, Toys &#8220;R&#8221; Us, Costco and Amazon.com.<\/p>\n<p>\u201cWe have worked hard to create a unique entertainment experience to draw tween and teen girls to <em>SpacePOP<\/em>, bringing fun, adventure, friendship and best-in-class music from incomparable talent, and as a result, we are building the brand rapidly online, with an audience of millions across all of the platforms, and soon at retail,\u201d said Stone Newman, the president of global consumer products, worldwide content sales and marketing at GBI. \u201cWe now look forward to engaging our audience beyond the screen, working with Kohl\u2019s and Jaya Apparel to introduce a cool, fresh aspirational line of sportswear that has also been integrated into the entertainment content and digital marketing campaign, reaching millions of fans.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEVERLY HILLS: Genius Brands International (GBI) has launched the first apparel program for its new music-driven tween property SpacePOP, with a clothing line becoming available at select Kohl\u2019s stores in the U.S. and online.<\/p>\n","protected":false},"author":350,"featured_media":10997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1505],"class_list":["post-10996","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-spacepop","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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