{"id":10920,"date":"2016-10-05T10:40:29","date_gmt":"2016-10-05T14:40:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/"},"modified":"2016-10-05T15:18:17","modified_gmt":"2016-10-05T19:18:17","slug":"itvs-ge-signs-first-u-k-licensing-partners-for-oddbods","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/","title":{"rendered":"ITVS GE Signs First U.K. Licensing Partners for Oddbods"},"content":{"rendered":"<p>LONDON: ITV Studios Global Entertainment (ITVS GE), the U.K. licensing agent for One Animation\u2019s animated kids\u2019 comedy series <em>Oddbods<\/em>, has secured the first deals for the brand in the territory.<\/p>\n<p>ITVS GE secured partners across outdoor toys, apparel, publishing and greetings.\u00a0In the publishing category, Bonnier will develop an <em>Oddbods<\/em> activity and sticker book that will be released in April 2017, with additional formats to follow later in the year and into 2018. Greeting card website Moonpig recently launched its range of customizable <em>Oddbods<\/em> birthday cards.<\/p>\n<p>Cooneen and Misirli will make kids and adults nightwear, underwear and socks set to launch\u00a0in spring\/summer 2017. Kids@Play will introduce outdoor playballs and hoppers in fall\/winter 2017, while Whitehouse Leisure\u2019s line of plush exclusively for arcade machines will be available in summer 2017. These partnerships support\u00a0the <em>Oddbods<\/em> toy line launched by master toy partner Golden Bear in July.<\/p>\n<p>The sketch-based, non-dialogue CG-animated slapstick comedy series follows the adventures of seven characters, each with distinctive colors and personalities. Exclusive online mobile shorts have received nearly half a billion worldwide views on platforms such as YouTube.<\/p>\n<p>\u201c<em>Oddbods<\/em> is showing all the signs of becoming the next breakthrough kids\u2019 brand with global viewership ratings soaring and consumer demand for merchandise growing at a remarkable rate too,\u201d commented Trudi Hayward, the senior VP and head of global merchandise at ITV Studios Global Entertainment. \u201cWe\u2019re therefore delighted to welcome our first U.K. partners to the consumer products program and to be developing a fantastic range of products that will really bring the show\u2019s unique humor and lovable characters to life.\u201d<\/p>\n<p>\u201cThe strategic licensing program that ITVS GE has been working on will see the introduction of a full range of very exciting consumer products over the course of the next few months, which are very much in line with the show\u2019s DNA,\u201d said Bettina Koeckler, One Animation\u2019s executive VP of global consumer products and licensing.<\/p>\n<p>Koeckler added: \u201cThe <em>Oddbods<\/em> brand has been busily building a large worldwide following of fans which span a wide age range and this has resulted in high TV ratings, coupled with a tremendous appetite for <em>Oddbods<\/em> content online. All this indicates that the time is right for further commercial expansion, and ITVS GE is the ideal partner for us to work with on making this a success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: ITV Studios Global Entertainment (ITVS GE), the U.K. licensing agent for One Animation\u2019s animated kids\u2019 comedy series Oddbods, has secured the first deals for the brand in the territory.<\/p>\n","protected":false},"author":477,"featured_media":10921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[533,503,491],"class_list":["post-10920","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-itv-studios-global-entertainment","tag-oddbods","tag-one-animation","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITVS GE Signs First U.K. Licensing Partners for Oddbods - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITVS GE Signs First U.K. Licensing Partners for Oddbods - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: ITV Studios Global Entertainment (ITVS GE), the U.K. licensing agent for One Animation\u2019s animated kids\u2019 comedy series Oddbods, has secured the first deals for the brand in the territory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-05T14:40:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-05T19:18:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/OddBods-ITVSGE-Twitter-1016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/\",\"name\":\"ITVS GE Signs First U.K. Licensing Partners for Oddbods - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-10-05T14:40:29+00:00\",\"dateModified\":\"2016-10-05T19:18:17+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/itvs-ge-signs-first-u-k-licensing-partners-for-oddbods\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITVS GE Signs First U.K. Licensing Partners for Oddbods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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