{"id":10909,"date":"2016-10-04T11:22:18","date_gmt":"2016-10-04T15:22:18","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/"},"modified":"2016-10-04T11:24:24","modified_gmt":"2016-10-04T15:24:24","slug":"more-licensing-deals-for-ice-age-franchise","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/","title":{"rendered":"More Licensing Deals for Ice Age Franchise"},"content":{"rendered":"<p>LONDON: Twentieth Century Fox Consumer Products (FCP) has secured new licensing deals and partnerships for\u00a0the <em>Ice Age<\/em> film franchise.<\/p>\n<p>In preparation for the home-entertainment release of <em>Ice Age: Collision Course<\/em>, the latest installment in the franchise, Twentieth Century Fox Consumer Products launched a promotion with Chipita. The campaign\u00a0will run from September to spring 2017 across 18 markets in CEE.<\/p>\n<p>The partnership with Chipita features <em>Ice Age: Collision Course<\/em>-themed packaging across the Chipicao baked croissants, biscuits and cakes range, each with one collectible Tazo premium inside. There are 100 different <em>Ice Age<\/em> designs, including 10 special metallic editions.<\/p>\n<p>FCP also inked a deal with Esselunga, an Italian supermarket chain, that sees the <em>Ice Age<\/em> brand become part of its annual community program for schools. The campaign will run across the chain&#8217;s network of more than 150 markets, where shoppers will receive an <em>Ice Age: Collision Course<\/em> promotional product.<\/p>\n<p>In addition, Les Carroz, a family ski resort in the Alps, entered into a first-of-its-kind partnership with FCP. The agreement will see an &#8220;<em>Ice Age<\/em> zone&#8221; open at the resorts, where children can take part in movie-themed ski activities. In the digital realm, Fox Digital Entertainment recently launched two new games, <em>Ice Age World<\/em> and <em>Ice Age Arctic Blast<\/em>.\u00a0In spring 2017, meanwhile, FCP will launch the first &#8220;<em>Ice Age<\/em> Babies&#8221; program.<\/p>\n<p><em>Ice Age: Collision Course<\/em> was released theatrically this summer, supported by 15 FCP promotional partners for EMEA, including pan-European campaigns from Pepsico for their Cheetos snack brand, and Chipita&#8217;s Chipicao children&#8217;s brand, both first-time partners for the franchise. Joining Pepsico and Chipita with custom TV spots was Lidl, with its largest campaign with Fox to date. In addition, a total of 15 retail loyalty programs in 14 countries were secured by The Continuity Company.<\/p>\n<p>Sandra Vauthier-Cellier, the senior VP for EMEA at Twentieth Century Fox Consumer Products, said, \u201cIt&#8217;s thrilling to see the <em>Ice Age<\/em> franchise continuing to flourish and reaching new heights across the EMEA region. As we build up to the DVD launch of <em>Ice Age: Collision Course<\/em>, we&#8217;re confident these activities and high-profile promotions will generate excitement and further cement <em>Ice Age<\/em>&#8216;s position as a true evergreen franchise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Twentieth Century Fox Consumer Products (FCP) has secured new licensing deals and partnerships for the Ice Age film franchise around the world.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1868,1869,1870],"class_list":["post-10909","post","type-post","status-publish","format-standard","","category-top-stories","tag-ice-age","tag-ice-age-collision-course","tag-twentieth-century-fox-consumer-products","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More Licensing Deals for Ice Age Franchise - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Licensing Deals for Ice Age Franchise - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Twentieth Century Fox Consumer Products (FCP) has secured new licensing deals and partnerships for the Ice Age film franchise around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T15:22:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-04T15:24:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/\",\"name\":\"More Licensing Deals for Ice Age Franchise - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-10-04T15:22:18+00:00\",\"dateModified\":\"2016-10-04T15:24:24+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/more-licensing-deals-for-ice-age-franchise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More Licensing Deals for Ice Age Franchise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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