{"id":10899,"date":"2016-10-04T09:45:08","date_gmt":"2016-10-04T13:45:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/umbrella-to-rep-wissper-tip-the-mouse-in-latam\/"},"modified":"2016-10-04T09:45:42","modified_gmt":"2016-10-04T13:45:42","slug":"umbrella-to-rep-wissper-tip-the-mouse-for-licensing-in-latam","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/umbrella-to-rep-wissper-tip-the-mouse-for-licensing-in-latam\/","title":{"rendered":"Umbrella to Rep Wissper, Tip the Mouse in LatAm"},"content":{"rendered":"<p>MUNICH: m4e has tapped Umbrella as the licensing agent for its preschool properties <em>Wissper<\/em> and <em>Tip the Mouse<\/em> in Latin America.<\/p>\n<p><em>Wissper<\/em> has already launched in the region on Discovery Kids and<em> Tip the Mouse<\/em> debuted on Disney Channel. Following the strong performance of both brands in the TV arena, Umbrella is developing a licensing and merchandising program across categories such as apparel, accessories, back\u2010to\u2010school, electronics, collectibles, novelties, and toys and games. Umbrella will begin negotiations with potential distribution partners for the broad toy line from EMEA master toy partner Simba Dickie Group.<\/p>\n<p>\u201cLatin America really is a very important market for our branding and licensing efforts,\u201d said Peter Kleinschmidt, m4e\u2019s commercial director for LatAm. \u201cWe are happy to work with this region\u2019s top licensing agents under the roof of Umbrella, establishing licensing programs and brands that children love and parents trust!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUNICH: m4e has tapped Umbrella as the licensing agent for its preschool properties Wissper and Tip the Mouse in Latin America.<\/p>\n","protected":false},"author":350,"featured_media":10900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[174,1768,184],"class_list":["post-10899","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-m4e","tag-tip-the-mouse","tag-wissper","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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