{"id":10860,"date":"2016-09-29T08:05:38","date_gmt":"2016-09-29T12:05:38","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2016-09-29T08:15:03","modified_gmt":"2016-09-29T12:15:03","slug":"new-licensees-for-fremantlemedia-kids-familys-rainbow-brand","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-fremantlemedia-kids-familys-rainbow-brand\/","title":{"rendered":"New Licensees for FremantleMedia Kids &amp; Family\u2019s Rainbow Brand"},"content":{"rendered":"<p>LONDON: A new range of products are set to be released for FremantleMedia Kids &amp; Family\u2019s iconic brand <em>Rainbow<\/em>, which also has live events lined up for this Christmas.<\/p>\n<p>First aired on ITV in 1972, <em>Rainbow<\/em> ran for 19 years. Now, the brand is being extended by Casa Chicos with a new babywear line, initially launching in Mothercare in spring\/summer 2017. In addition, a recent deal with Blues will see the apparel licensee produce a line of <em>Rainbow<\/em>-themed clothing across baby, kids and adult ranges.<\/p>\n<p>Additionally, two live shows featuring the <em>Rainbow<\/em> characters are set for this Christmas. Fresh off the back of their appearance at Bunn Leisure holiday parks this summer, the characters George and Zippy will now be topping the bill in two festive pantomimes this holiday season in Yorkshire.<\/p>\n<p>Tracy Griffiths, the VP of licensing and consumer products for EMEA and Australia FremantleMedia Kids &amp; Family, said: \u201c<em>Rainbow<\/em> is one of the most iconic kids&#8217; brands around and these exciting deals prove appetite is still strong even as we approach the show\u2019s 45-year anniversary since its first airing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: A new range of products are set to be released for FremantleMedia Kids &amp; Family\u2019s iconic brand Rainbow, which also has live events lined up for this Christmas.<\/p>\n","protected":false},"author":350,"featured_media":10861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[378,383],"class_list":["post-10860","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-fremantlemedia-kids-family","tag-rainbow","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensees for FremantleMedia Kids &amp; 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