{"id":10853,"date":"2016-09-28T09:29:05","date_gmt":"2016-09-28T13:29:05","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/"},"modified":"2016-09-28T11:00:48","modified_gmt":"2016-09-28T15:00:48","slug":"more-u-k-licensees-on-board-for-smurfs-movie","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/","title":{"rendered":"More U.K. Licensing Partners for Smurfs Movie"},"content":{"rendered":"<p>LONDON: Rocket Licensing has secured additional U.K. licensees for the upcoming Sony Pictures movie <em>Smurfs: Lost Village<\/em>, which will make its theatrical debut on March 31.<\/p>\n<p>Rocket represents the new animated movie, alongside the classic <em>Smurfs<\/em> brand, on behalf of brand owner International Merchandising, Promotion and Services of Belgium (IMPS) in the U.K. and Eire. The latest partners to join the U.K. licensing program include Aykroyd &amp; TDP, which will develop a line of kids\u2019 nightwear and help expand the apparel category, and Fashion UK for kids\u2019 daywear and swimwear.<\/p>\n<p>Merchandise will launch in the first quarter of\u00a02017, targeting boys and girls aged 6 to 9 and teen and tween girls. The products will also reach a secondary audience of families, adults, nostalgia and gift buyers.<\/p>\n<p>The new partners join Inphase, which is debuting a collection of car accessories, including air fresheners. PMS International, meanwhile, is making a line of gifts, stationery and pocket-money toys.\u00a0These product ranges will support IMPS\u2019s master toy partner, Jakks Pacific, which will launch a range of playsets and figurines for the new movie. Ferrero and McDonalds have also been appointed for global promotional deals.<\/p>\n<p>Rocket also added U.K. partners for the classic <em>Smurfs<\/em> brand. Casa Chicos signed on for a line of <em>Smurfs<\/em> babywear at Mothercare. Trademark is producing a range of T-shirts for adults using the classic style guide, while Somerbond will continue to produce classic adult nightwear and underwear, with new designs hitting retail at the end of the year.<\/p>\n<p>Rob Wijeratna, joint managing director at Rocket Licensing, said, \u201c<em>The Smurfs<\/em> is a cherished, evergreen family brand and with the franchise\u2019s next movie installment on the horizon, a new generation of fans are about to be introduced to the adventures of the lovable blue characters. For the U.K. licensing program, we\u2019re committed to signing partners who will bring the movie\u2019s heartwarming story, friendship and humor to life beyond the big screen and we\u2019re looking forward to seeing products hitting shelves across the country next year.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Rocket Licensing has secured additional U.K. licensees for the upcoming Sony Pictures movie Smurfs: Lost Village, which will make its theatrical debut on March 31.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[989,1840,1841,990],"class_list":["post-10853","post","type-post","status-publish","format-standard","","category-top-stories","tag-imps","tag-smurfs-lost-village","tag-sony-pictures","tag-the-smurfs","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More U.K. Licensing Partners for Smurfs Movie - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More U.K. Licensing Partners for Smurfs Movie - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Rocket Licensing has secured additional U.K. licensees for the upcoming Sony Pictures movie Smurfs: Lost Village, which will make its theatrical debut on March 31.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-28T13:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-28T15:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/\",\"name\":\"More U.K. Licensing Partners for Smurfs Movie - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-09-28T13:29:05+00:00\",\"dateModified\":\"2016-09-28T15:00:48+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/more-u-k-licensees-on-board-for-smurfs-movie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More U.K. Licensing Partners for Smurfs Movie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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