{"id":10850,"date":"2016-09-28T08:16:02","date_gmt":"2016-09-28T12:16:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2016-09-28T13:43:44","modified_gmt":"2016-09-28T17:43:44","slug":"new-u-s-licensees-for-eones-pj-masks","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-u-s-licensees-for-eones-pj-masks\/","title":{"rendered":"New U.S. Licensees for eOne&#8217;s PJ Masks"},"content":{"rendered":"<p>NEW YORK: Entertainment One (eOne) has signed up new licensees to extend the U.S. consumer-products offerings for its hit series<em> PJ Masks<\/em>.<\/p>\n<p>Happy Threads has come on board as apparel partner and will develop a full range of fashions featuring the trio of pajama-wearing preschool superheroes. Happy Threads joins master toy licensee Just Play and master publishing partner Simon &amp; Schuster Children\u2019s Publishing in supporting the brand. The new <em>PJ Masks<\/em> products will make their U.S. retail debut beginning this fall.<\/p>\n<p>Accessory Innovations is on board for backpacks, lunch totes, wallets and assorted bag, while AME handles sleepwear. Disguise will be producing Halloween costumes and holiday-themed accessories.<\/p>\n<p>In addition, eOne secured new partners for toys, arts and crafts, party goods, and more, including Amscan, Crayola, Cra-Z-Art, Jakks Pacific, Phoenix International and Skyhigh International.<\/p>\n<p>\u201c<em>PJ Masks<\/em> has been a huge hit with kids and families throughout the country and we\u2019re very excited to expand our merchandise program with such a wide range of offerings across multiple categories,\u201d said Joan Grasso, the VP of licensing for North America at eOne Family. \u201cOur newest partners will create a host of imaginative products that will enable <em>PJ Masks<\/em> fans to fully immerse themselves in all the fun and adventure of the action-packed series.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Entertainment One (eOne) has signed up new licensees to extend the U.S. consumer-products offerings for its hit series PJ Masks.<\/p>\n","protected":false},"author":350,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1839],"class_list":["post-10850","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-pj-mask","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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