{"id":10849,"date":"2016-09-28T08:11:50","date_gmt":"2016-09-28T12:11:50","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2016-09-28T13:51:28","modified_gmt":"2016-09-28T17:51:28","slug":"mattel-aligns-with-startapp-for-digital-brand-extensions","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-aligns-with-startapp-for-digital-brand-extensions\/","title":{"rendered":"Mattel Aligns with StartApp for Digital Brand Extensions"},"content":{"rendered":"<p>NEW YORK: The mobile technologies company StartApp has entered into a partnership with Mattel to develop digital experiences for a number of Mattel&#8217;s iconic brands, including Barbie and Hot Wheels.<\/p>\n<p>As part of the multiyear agreement, StartApp will create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes and related apps for a number of Mattel&#8217;s global consumer brands. This includes the iconic Barbie brand.<\/p>\n<p>&#8220;We are exceptionally excited to join forces with Mattel to help them reimagine their iconic brands for today&#8217;s world,&#8221; said Gil Dudkiewicz, StartApp&#8217;s co-founder and CEO. &#8220;Through this partnership, we will draw upon our extensive experience in the mobile industry to expand on Mattel&#8217;s efforts to bring their brands to a new and exponentially more connected generation.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: The mobile technologies company StartApp has entered into a partnership with Mattel to develop digital experiences for a number of Mattel&#8217;s iconic brands, including Barbie and Hot Wheels.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,1838],"class_list":["post-10849","post","type-post","status-publish","format-standard","","category-top-stories","tag-mattel","tag-startapp","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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