{"id":10844,"date":"2016-09-27T10:10:23","date_gmt":"2016-09-27T14:10:23","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/jim-henson-names-master-toy-licensee-for-word-party\/"},"modified":"2016-09-27T10:10:23","modified_gmt":"2016-09-27T14:10:23","slug":"jim-henson-names-master-toy-licensee-for-word-party","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/jim-henson-names-master-toy-licensee-for-word-party\/","title":{"rendered":"Jim Henson Names Master Toy Licensee for Word Party"},"content":{"rendered":"<p>DALLAS: The Jim Henson Company has appointed Snaptoys as the master toy licensee for the preschool series <em>Word Party<\/em>.<\/p>\n<p>Snaptoys will launch a range of product categories, including plush, figures, playsets and electronics, with a targeted launch date of fall 2017 or sooner. <em>Word Party<\/em> is a vocabulary-building show from The Jim Henson Company that follows four baby animals and encourages youngsters to expand their vocabulary.<\/p>\n<p>Bailey, an elephant; Franny, a cheetah; Kip, a wallaby; and Lulu, a Panda, sing, dance and play. Viewers aged 2 to 4 are invited to help teach the baby animals new words, practice the vocabulary themselves, and then celebrate with a &#8220;Word Party!&#8221; The Netflix original series premiered in July with 14 episodes, and the 12-episode second season will premiere on October 21.<\/p>\n<p>&#8220;We are thrilled to be working with an entertainment powerhouse such as The Jim Henson Company,&#8221; said Ricardo Venegas, the president and CEO of Snaptoys and Snap Global Solutions. &#8220;With our extensive background working with licensors, we are confident that we will be able to bring the <em>Word Party<\/em> characters to life in a fun and engaging way.&#8221;<\/p>\n<p>&#8220;Through our retail partnership with Snaptoys, children everywhere will have their very own Lulu, Bailey, Franny and Kip to learn and play along with as they build their vocabulary skills,&#8221; said Federico San Martin, the VP of global consumer products at The Jim Henson Company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS: The Jim Henson Company has appointed Snaptoys as the master toy licensee for the preschool series Word Party.<\/p>\n","protected":false},"author":477,"featured_media":10845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1831,429,1002],"class_list":["post-10844","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-snaptoys","tag-the-jim-henson-company","tag-word-party","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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