{"id":10725,"date":"2016-09-12T09:37:27","date_gmt":"2016-09-12T13:37:27","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/eone-family-names-head-of-u-k-licensing\/"},"modified":"2016-09-12T14:10:46","modified_gmt":"2016-09-12T18:10:46","slug":"eone-family-names-head-of-u-k-licensing","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eone-family-names-head-of-u-k-licensing\/","title":{"rendered":"eOne Family Hires Head of U.K. Licensing"},"content":{"rendered":"<p>LONDON: Entertainment One (eOne) has appointed Katie Rollings as the head of U.K. licensing for eOne Family and eOne Licensing, effective tomorrow.<\/p>\n<p>Rollings will work out of London under Andrew Carley, head of global licensing. She will oversee all commercial activities for licensed properties in the U.K., including licensing, brand strategy, retail sales and marketing. She will manage a team of five licensing execs, leading the continued expansion of eOne&#8217;s\u00a0U.K. licensing programs across its portfolio of family, lifestyle and film properties, with a focus on <em>Peppa Pig<\/em> and <em>PJ Masks<\/em>.<\/p>\n<p>Rollings will supervise\u00a0the company&#8217;s\u00a0key partnerships with U.K. licensees and retailers, identify new licensing opportunities and retail channels in addition to developing new brand strategies and retail marketing initiatives. She will collaborate with eOne&#8217;s product development, marketing, international licensing, theatrical and home-entertainment divisions.<\/p>\n<p>Previously, Rollings served in\u00a0brand-management positions at FremantleMedia, where she led the global brand strategy for <em>Kate &amp; Mim-Mim<\/em>, and at Ludurom, where she managed the U.K. consumer-products program for <em>Chuggington<\/em>. She has also held senior posts\u00a0at HIT Entertainment and BBC Worldwide, where she oversaw the launch of <em>Teletubbies<\/em> in Asia.<\/p>\n<p>Carley commented: \u201cRollings is a highly respected industry veteran with a strong track record of driving commercial success for some of the U.K.\u2019s biggest preschool brands. Her passion, expertise and creativity will help us to both take <em>Peppa Pig<\/em> to even greater heights here in the U.K. and oversee the launch and build of the much anticipated <em>PJ Masks<\/em> U.K. licensing program. We look forward to welcoming her to the team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Entertainment One (eOne) has appointed Katie Rollings as the head of U.K. licensing for eOne Family and eOne Licensing, effective tomorrow.<\/p>\n","protected":false},"author":479,"featured_media":10726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[600,1739],"class_list":["post-10725","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-eone-family","tag-katie-rollings","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Family Hires Head of U.K. Licensing - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/eone-family-names-head-of-u-k-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eOne Family Hires Head of U.K. Licensing - 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