{"id":10663,"date":"2016-08-29T11:29:53","date_gmt":"2016-08-29T15:29:53","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/toggle-to-launch-mandarin-channel-for-kids\/"},"modified":"2016-08-29T11:48:03","modified_gmt":"2016-08-29T15:48:03","slug":"toggle-to-launch-mandarin-kids-channel","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/toggle-to-launch-mandarin-kids-channel\/","title":{"rendered":"Toggle to Launch Mandarin Kids&#8217; Channel"},"content":{"rendered":"<p>SINGAPORE: Mediacorp&#8217;s bilingual OTT service Toggle is\u00a0bringing\u00a0the Mandarin-language children&#8217;s edutainment network Miao Mi to Singapore.<\/p>\n<p>Miao Mi, Toggle Kids\u2019 first Mandarin channel,\u00a0is aimed at viewers between the ages of 3 and 6. The network features a variety of animated and live-action\u00a0series\u00a0and family movies, as well as its own show, <em>Miao Mi Classroom<\/em>, which is hosted by the channel mascot and uses animated flash cards and songs to help little ones learn Mandarin.<\/p>\n<p>Miao Mi, which comes from Celestial Tiger Entertainment, joins\u00a0premium content already on Toggle Kids from\u00a0Disney, Nickelodeon and Da Vinci. The network\u00a0will be added to the existing Toggle Prime package at no extra\u00a0cost.<\/p>\n<p>Anil Nihalani, the head of connected media at Mediacorp, commented: \u201cWith the launch\u00a0of Miao Mi, we aim to make the learning journey fun and enjoyable. Besides\u00a0great content, ease of access is also important, especially for busy parents.\u00a0Toggle is available on a myriad of devices ranging from smart TVs to\u00a0smartphones, tablets and more. This makes it convenient for kids to learn at\u00a0home and on-the-go. In addition, Toggle is also equipped with a Parental \ufffcLock function, which allows parents to manage and restrict other types of \ufffccontent that their children can view.\u201d<\/p>\n<p>Ofanny Choi, the executive VP of\u00a0TV networks at Celestial Tiger Entertainment, added: \u201cWe are very excited to launch Miao Mi in Singapore with Toggle. Given the growing importance of Mandarin, and the desire of most parents to have their kids exposed to multiple languages, we believe Miao Mi offers great value for Singaporean families. With the combination of our carefully curated, entertaining and educational programs, along with Toggle\u2019s user-friendly multiscreen accessibility, we believe Miao Mi will help kids in Singapore learn Mandarin in a fun and interactive way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE: Mediacorp&#8217;s bilingual OTT service Toggle is bringing the Mandarin-language children&#8217;s edutainment network Miao Mi to Singapore.<\/p>\n","protected":false},"author":479,"featured_media":10664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1143,1694],"class_list":["post-10663","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-miao-mi","tag-toggle","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toggle to Launch Mandarin Kids&#039; 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