{"id":10645,"date":"2016-08-25T10:55:02","date_gmt":"2016-08-25T14:55:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/"},"modified":"2016-08-25T11:43:20","modified_gmt":"2016-08-25T15:43:20","slug":"turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/","title":{"rendered":"Turner Taps Rovio Exec for Cartoon Network Enterprises Role"},"content":{"rendered":"<p>HONG KONG: Turner Asia Pacific has appointed Eric Lee, formerly of Rovio Entertainment, as the location-based entertainment (LBE) director for the region, effective immediately.<\/p>\n<p>In this new position for Cartoon Network Enterprises (CNE), Turner\u2019s licensing and merchandising arm, Lee will lead the LBE business in the Asia-Pacific region. He is charged with identifying opportunities to develop consumer-facing experiences such as waterparks, theme parks, branded retail and entertainment spaces, using Cartoon Network\u2019s global kids\u2019 IP like <em>The Powerpuff Girls<\/em>, <em>Ben 10<\/em>, <em>We Bare Bears<\/em> and <em>Adventure Time<\/em>, as well as Turner\u2019s other youth-focused brands.<\/p>\n<p>Lee\u2019s appointment is part of a wider strategy by Turner to become a more consumer-centric and IP-focused company. Lee joins Turner from Rovio Entertainment in Europe, where he served as director for global LBE.<\/p>\n<p>Cl\u00e9ment Schwebig, Turner Asia Pacific\u2019s senior VP of business development who oversees Cartoon Network Enterprises, said, \u201cEric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones. LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network\u2019s world-famous franchises are well-loved by kids and families across the region.\u201d<\/p>\n<p>Turner is making strides in the location-based entertainment space. The waterpark Cartoon Network Amazone opened in 2014, and earlier this year, Turner opened a Tuzki-themed restaurant in Shanghai. In Dubai, Cartoon Network is set to open its own themed zone at IMG Worlds of Adventure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG: Turner Asia Pacific has appointed Eric Lee, formerly of Rovio Entertainment, as the location-based entertainment (LBE) director for the region, effective immediately.<\/p>\n","protected":false},"author":477,"featured_media":10646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[645,1513],"class_list":["post-10645","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cartoon-network-enterprises","tag-turner-asia-pacific","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turner Taps Rovio Exec for Cartoon Network Enterprises Role - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turner Taps Rovio Exec for Cartoon Network Enterprises Role - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"HONG KONG: Turner Asia Pacific has appointed Eric Lee, formerly of Rovio Entertainment, as the location-based entertainment (LBE) director for the region, effective immediately.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-25T14:55:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-25T15:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/EricLee-Turner-816.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/\",\"name\":\"Turner Taps Rovio Exec for Cartoon Network Enterprises Role - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-08-25T14:55:02+00:00\",\"dateModified\":\"2016-08-25T15:43:20+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/turner-taps-rovio-exec-for-new-cartoon-network-enterprises-role\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turner Taps Rovio Exec for Cartoon Network Enterprises Role\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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