{"id":10626,"date":"2016-08-22T10:14:52","date_gmt":"2016-08-22T14:14:52","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/"},"modified":"2016-08-22T12:19:57","modified_gmt":"2016-08-22T16:19:57","slug":"cartoonito-toys-r-us-partner-for-masha-and-the-bear","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/","title":{"rendered":"Cartoonito &amp; Toys \u201cR\u201d Us Partner for Masha and the Bear"},"content":{"rendered":"<p>LONDON: Cartoonito and <em>Masha and the Bear<\/em> master toy licensee Simba Smoby have secured a deal that will see Toys \u201cR\u201d Us sponsor the animated series on the network until September 16.<\/p>\n<p>For the weekend marathon of <em>Masha and the Bear<\/em>, which began on Saturday, August 20, at 8 a.m., a series of ten-second on-air Toys \u201cR\u201d Us-sponsored idents created by Turner\u2019s in-house creative team aired across Cartoonito in the U.K. To further promote <em>Masha and the Bear<\/em>, Cartoonito will also run an online competition with Toys \u201cR\u201d Us to give away prizes inspired by the show, including play sets.<\/p>\n<p>Andrew Mallandaine, Turner Broadcasting\u2019s U.K. sales director, said, \u201cWe\u2019re excited to be working with Britain\u2019s biggest toy retailer, Toys \u201cR\u201d Us, to promote Cartoonito\u2019s popular preschool series, <em>Masha and the Bear<\/em>. Cartoonito will feature sponsored Toys \u201cR\u201d Us content across our on-air and digital platforms to help further raise awareness for the series and encourage kids to enter our <em>Masha and the Bear<\/em> competition for a chance to win some brilliant prizes.\u201d<\/p>\n<p>Jim Proctor-Blaine, the head of marketing and licensing for Simba Smoby, commented: \u201cI\u2019m very happy to have worked with Turner and Toys \u201cR\u201d Us on this campaign. <em>Masha and the Bear<\/em> is a fantastic show, and hopefully more children will see it and enjoy it as a result of this activity. It\u2019s also great to have the support of a leading retailer like Toys \u201cR\u201d Us on stocking our range of <em>Masha and the Bear<\/em> toys.\u201d<\/p>\n<p><em>Masha and the Bear<\/em> follows the adventures of a mischievous little girl and her best friend, Bear. It will air every day on Cartoonito at 7:30 a.m., beginning today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Cartoonito and Masha and the Bear master toy licensee Simba Smoby have secured a deal that will see Toys \u201cR\u201d Us sponsor the animated series on the network until September 16.<\/p>\n","protected":false},"author":477,"featured_media":10627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1110,373,1670,1671,1672],"class_list":["post-10626","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cartoonito","tag-masha-and-the-bear","tag-simba-smoby","tag-toys-r-us","tag-turner-broadcasting","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cartoonito &amp; Toys \u201cR\u201d Us Partner for Masha and the Bear - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartoonito &amp; Toys \u201cR\u201d Us Partner for Masha and the Bear - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Cartoonito and Masha and the Bear master toy licensee Simba Smoby have secured a deal that will see Toys \u201cR\u201d Us sponsor the animated series on the network until September 16.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-22T14:14:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-22T16:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Masha-And-The-Bear-INK-416.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/\",\"name\":\"Cartoonito &amp; Toys \u201cR\u201d Us Partner for Masha and the Bear - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-08-22T14:14:52+00:00\",\"dateModified\":\"2016-08-22T16:19:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cartoonito-toys-r-us-partner-for-masha-and-the-bear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cartoonito &amp; Toys \u201cR\u201d Us Partner for Masha and the Bear\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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