BEVERLY HILLS: Genius Brands International (GBI) is expanding the licensing, merchandising and retail program for its new tween girls\u2019 brand SpacePOP with the appointment of several North American licensees.<\/p>\n
Madame Alexander Doll Company is on board as the new toy partner for SpacePOP and will create a line of fashion dolls and figures based on the lifestyle brand\u2019s main characters. Additional new licensees include KIDdesigns (youth electronics, tech accessories, electronic toys) and Mad Dog Concepts (loungewear, sleepwear).<\/p>\n
Franco Manufacturing also signed on for bedding and bath textiles, accessories and room d\u00e9cor. Berkshire Fashions, meanwhile, is the new partner for hosiery, headwear and cold weather accessories. FAB Starpoint will make bags, backpacks and accessories. SpacePOP merchandise will begin rolling out at retail in the U.S. this fall.<\/p>\n
The new partners join existing SpacePOP licensees such as Taste Beauty (beauty and bath products), Bare Tree Media (emoticons), Canal Toys (craft and activity kits), Yowie Group (confections), Jaya Apparel (apparel), H.E.R. Accessories (accessories) and Sony Pictures Home Entertainment (home entertainment). Another existing partner in the publishing space is Imprint, part of Macmillan Children\u2019s Publishing Group, which is launching a book series.<\/p>\n
\u201cThe appeal of SpacePOP continues to fuel great demand from the licensing community across all categories, lining up best-in-class key partners for our launch,\u201d said GBI\u2019s president of global consumer products and marketing, Stone Newman. \u201cIn addition to the captivating characters and engaging story lines, this property fuses the passionate interest of tween girls\u2014fashion, music, fantasy\u2014and offers licensing, merchandising and retail partners the unique opportunity to develop an indelible association with their product or brand at the onset of what promises to be a hugely successful, fresh new brand for girls.\u201d<\/p>\n
\u201cWe are thrilled to partner with GBI to expand the SpacePOP digital narrative into fashion dolls and figures,\u201d said Jamie Cygielman, the general manager and executive VP at Madame Alexander Doll Company. \u201cSpacePOP is a fresh and exciting experience for the tween audience, and as a company with a rich heritage in quality and pop culture, Madame Alexander is the ideal partner to bring the colorful SpacePOP characters to life.\u201d<\/p>\n
SpacePOP launched exclusive on the YouTube SpacePOP channel on June 20 and has amassed more than 3 million views. Genius Brands International has launched several marketing initiatives, including a YouTube Influencer campaign; national promotional partnerships with Six Flags, Dippin\u2019 Dots and Camplified; promotional campaigns with Musical.ly and PopJam; and a dedicated SpacePOP site.<\/p>\n","protected":false},"excerpt":{"rendered":"
BEVERLY HILLS: Genius Brands International (GBI) is expanding the licensing, merchandising and retail program for its new tween girls\u2019 brand SpacePOP with the appointment of several North American licensees.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1553,1554,1505],"class_list":["post-10482","post","type-post","status-publish","format-standard","","category-top-stories","tag-genius-brands-international","tag-kiddesigns","tag-madame-alexander-doll-company","tag-spacepop","pmpro-has-access"],"yoast_head":"\n