{"id":10463,"date":"2016-07-19T10:15:29","date_gmt":"2016-07-19T14:15:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/"},"modified":"2016-07-19T14:24:57","modified_gmt":"2016-07-19T18:24:57","slug":"mattel-named-jurassic-world-master-toy-licensee","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/","title":{"rendered":"Mattel Named Jurassic World Master Toy Licensee"},"content":{"rendered":"<p>EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for <em>Jurassic World<\/em> beginning in July 2017.<\/p>\n<p>Under the terms of the agreement, Mattel will design, produce and bring to market a range of toys and consumer products inspired by the franchise and its feature films, including the upcoming movie, which is slated for release in 2018. Mattel&#8217;s license rights include a host\u00a0of products such as action figures, play sets, vehicles, games, plush, role-play items, preschool and activity toys, among others.<\/p>\n<p>Mattel and NBCUniversal will begin designing and developing new lines immediately. Initial products are due to hit shelves in early 2018.<\/p>\n<p>&#8220;We are honored that NBCUniversal chose Mattel to help bring the <em>Jurassic World<\/em> brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,&#8221; said Chris Sinclair, Mattel&#8217;s chairman and CEO. &#8220;Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.&#8221;<\/p>\n<p>&#8220;We are looking forward to collaborating with Mattel and broadening <em>Jurassic World<\/em> products worldwide,\u201d commented Vince Klaseus, the president of NBCUniversal Brand Development. \u201cThe appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel&#8217;s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play. <em>Jurassic World<\/em> is more than awe-inspiring blockbuster films, it&#8217;s a brand that has been reaching consumers for more than 20\u00a0years on everything from video games, toys and apparel, to theme-park attractions and live events. Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for Jurassic World beginning in July 2017.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1536,271,1537],"class_list":["post-10463","post","type-post","status-publish","format-standard","","category-top-stories","tag-jurassic-world","tag-mattel","tag-nbcuniversal-brand-development","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Named Jurassic World Master Toy Licensee - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Named Jurassic World Master Toy Licensee - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for Jurassic World beginning in July 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-19T14:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-19T18:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/\",\"name\":\"Mattel Named Jurassic World Master Toy Licensee - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-07-19T14:15:29+00:00\",\"dateModified\":\"2016-07-19T18:24:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-named-jurassic-world-master-toy-licensee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Named Jurassic World Master Toy Licensee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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