{"id":10461,"date":"2016-07-19T10:11:27","date_gmt":"2016-07-19T14:11:27","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/enabling-genius-brings-phonics-school-to-china\/"},"modified":"2016-07-19T10:12:35","modified_gmt":"2016-07-19T14:12:35","slug":"enabling-genius-brings-phonics-school-to-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/enabling-genius-brings-phonics-school-to-china\/","title":{"rendered":"Enabling Genius Sends Phonics School to China"},"content":{"rendered":"

LONDON: Edutainment specialist Enabling Genius has inked a deal with digital publishing partner Wisdom Edition for the preschool literacy series Phonics School<\/em> in mainland China.<\/p>\n

Phonics School<\/em>\u00a0aims to teach little ones about letter recognition, letter-sound association and shape tracing.\u00a0Wisdom Edition will develop 16 original digital books based on the\u00a016×5-minute animated show\u00a0for its\u00a0reading platform Pickatale and distributed directly to 20,000 schools around the country. A variety of interactive touch-feature and integrated video from the\u00a0series\u00a0will be designed to promote discovery and learning.<\/p>\n

\u201cChina offers a tremendous market opportunity for edutainment since parents value education and English-language learning,\u201d said Hana Rolles, co-founder of Enabling Genius. \u201cThe country has a growing shortage of qualified English teachers, while curriculums and materials used throughout the country are largely decentralized. Wisdom\u2019s Pickatale platform is the ideal place for Phonics School<\/em> to meet these challenges.\u201d<\/p>\n

\u201cParents and teachers are looking for high-quality products that enhance both in-class and after-class learning for children,\u201d added Wisdom\u2019s COO, Mark van der Maas. \u201cPhonics School<\/em> tells an engaging visual story which is both entertaining and educational. We loved the story of the letters coming to life and taking children on an edutaining adventure filled with magic.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: Edutainment specialist Enabling Genius has inked a deal with digital publishing partner Wisdom Edition for the preschool literacy series Phonics School in mainland China.<\/p>\n","protected":false},"author":479,"featured_media":10462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1532,1533,1534,1535],"class_list":["post-10461","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-enabling-genius","tag-phonics-school","tag-pickatale","tag-wisdom-edition","pmpro-has-access"],"yoast_head":"\nEnabling Genius Sends Phonics School to China - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/enabling-genius-brings-phonics-school-to-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enabling Genius Sends Phonics School to China - 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