{"id":10404,"date":"2016-07-06T11:37:22","date_gmt":"2016-07-06T15:37:22","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/"},"modified":"2016-07-06T14:24:06","modified_gmt":"2016-07-06T18:24:06","slug":"simons-cat-sesame-street-collaborate-on-new-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/","title":{"rendered":"Simon\u2019s Cat &amp; Sesame Street Collaborate on New Content"},"content":{"rendered":"<p>LONDON: Endemol Shine UK\u2019s <em>Simon\u2019s Cat<\/em> and <em>Sesame Street<\/em> are teaming up on two new videos featuring the global brands.<\/p>\n<p>The collaboration is part of <em>Sesame Street<\/em>\u2019s Love to Learn campaign. The videos\u00a0see the mischievous cat from the animated comedy series <em>Simon&#8217;s Cat<\/em>\u00a0teaching Elmo how to behave like a feline. In the debut YouTube collaboration, Elmo observes\u00a0how cats like to sleep, clean and play.<\/p>\n<p>Each video is around two-minutes long, and <em>Simon\u2019s Cat<\/em> and <em>Sesame Street<\/em> will each release one video on their respective YouTube channels. The two videos, which premiere today, feature unique content aimed at children and families.<\/p>\n<p>Simon Tofield, the creator of <em>Simon\u2019s Cat<\/em>, commented, \u201cI grew up watching <em>Sesame Street<\/em> and the chance to get to work with one of the best-loved characters in the show was a fantastic opportunity! <em>Simon\u2019s Cat<\/em>\u2019s slapstick comedy has a lot in common with the humor of <em>Sesame Street<\/em> and I think the two sit together really well.\u201d<\/p>\n<p>Scott Chambers, the senior VP and general manager of North America media and licensing at Sesame Workshop, said: \u201cWe\u2019re thrilled to collaborate with <em>Simon\u2019s Cat<\/em>, one of the most popular animated channels on YouTube, to encourage kids and their families to tune in to our curated content from our Love to Learn campaign.\u201d<\/p>\n<p>Through the Love to Learn campaign, running from July to December, Elmo explores a new topic each month. The furry red monster learns about animals and music, cooking and kindness, and more, with a host of YouTube stars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Endemol Shine UK\u2019s Simon\u2019s Cat and Sesame Street are teaming up on two new videos featuring the global brands.<\/p>\n","protected":false},"author":477,"featured_media":10405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1475,635,1476],"class_list":["post-10404","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-endemol-shine-uk","tag-sesame-street","tag-simons-cat","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simon\u2019s Cat &amp; Sesame Street Collaborate on New Content - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simon\u2019s Cat &amp; Sesame Street Collaborate on New Content - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Endemol Shine UK\u2019s Simon\u2019s Cat and Sesame Street are teaming up on two new videos featuring the global brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-06T15:37:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-06T18:24:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/SimonsCatElmo-616.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/\",\"name\":\"Simon\u2019s Cat &amp; Sesame Street Collaborate on New Content - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-07-06T15:37:22+00:00\",\"dateModified\":\"2016-07-06T18:24:06+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/simons-cat-sesame-street-collaborate-on-new-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simon\u2019s Cat &amp; Sesame Street Collaborate on New Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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