{"id":10280,"date":"2016-06-16T11:16:38","date_gmt":"2016-06-16T15:16:38","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/studio-100-ties-up-with-famosa-for-heidi-toys-in-mexico\/"},"modified":"2016-06-16T15:06:26","modified_gmt":"2016-06-16T19:06:26","slug":"studio-100-famosa-to-bring-heidi-toys-to-mexico","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/studio-100-famosa-to-bring-heidi-toys-to-mexico\/","title":{"rendered":"Studio 100 &amp; Famosa to Bring Heidi Toys to Mexico"},"content":{"rendered":"<p>BREDA: Studio 100 International has extended its deal with Famosa to launch toys based on the animated hit\u00a0<em>Heidi<\/em> in the Mexican market.<\/p>\n<p>The collection, which consists of dolls, plush, play sets, figurines, vehicles and ride-ons, will hit retail this holiday season. Famosa&#8217;s <em>Heidi<\/em> toy range has already been enjoying success in Europe, with more than 60 products\u00a0on the market. The <em>Heidi<\/em> series currently airs on Disney Channel in Latin America, where live shows, trading cards and children&#8217;s tableware based on the brand are available in Argentina.<\/p>\n<p>\u201c<em>Heidi<\/em> has continued its momentum across Latin America and the Famosa extension is just one of many agreements enabling us to provide <em>Heidi<\/em> products and content to our fans,&#8221; noted Christophe Drevet, the international consumer products director at Studio 100. &#8220;We are extremely excited with what the future holds for Studio 100 and our evergreen brand <em>Heidi<\/em>.&#8221;<\/p>\n<p>Ignacio Romero, Famosa&#8217;s country director for Mexico, added: \u201cThe brand recognition of <em>Heidi<\/em> in the Mexican market is huge. Our challenge is to engage the new generations with this popular brand, and our strategy is to focus on children as a primary target and Millennial parents as a secondary target; they were the ones who used to watch this popular TV series in the past.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BREDA: Studio 100 International has extended its deal with Famosa to launch toys based on the animated hit Heidi in the Mexican market.<\/p>\n","protected":false},"author":479,"featured_media":10281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1052,657,749],"class_list":["post-10280","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-famosa","tag-heidi","tag-studio-100-international","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studio 100 &amp; 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