{"id":10270,"date":"2016-06-15T10:55:57","date_gmt":"2016-06-15T14:55:57","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/licensing-expo-spotlight-mercis-bv\/"},"modified":"2016-06-15T10:56:11","modified_gmt":"2016-06-15T14:56:11","slug":"licensing-expo-spotlight-mercis-bv","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/licensing-expo-spotlight-mercis-bv\/","title":{"rendered":"Licensing Expo Spotlight: Mercis BV"},"content":{"rendered":"

LAS VEGAS: Mercis BV owns the global rights for the book-based property Miffy, which inspired the new CGI animated series Miffy\u2019s Adventures Big and Small<\/em>.<\/p>\n

The Miffy brand has 250-plus licensees worldwide, covering books, theme parks, musicals, exhibitions and much more. Regarding how the company has updated its L&M strategy for the show\u2019s launch, Marja Kerkhof, Mercis\u2019s managing director, says, \u201cWe still continue with the 2D style for some products. For other products, we have a whole new style guide for the TV series.\u201d<\/p>\n

In the digital space, Kerkhof says the company is pursuing opportunities with games and apps. \u201cThe world is very large, and though we are active in quite a lot of countries, there are still countries where we\u2019re not as active\u2014obviously, we\u2019re looking at that,\u201d Kerkhof adds about the company\u2019s goals for Licensing Expo. \u201cFor Licensing\u00a0Expo, [we] find it very inspiring to see all our agents again and to learn from each other about what we do in different countries.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS: Mercis BV owns the global rights for the book-based property Miffy, which inspired the new CGI animated series Miffy\u2019s Adventures Big and Small.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[962,1363,963],"class_list":["post-10270","post","type-post","status-publish","format-standard","","category-top-stories","tag-mercis-bv","tag-miffy","tag-miffys-adventures-big-and-small","pmpro-has-access"],"yoast_head":"\nLicensing Expo Spotlight: Mercis BV - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/licensing-expo-spotlight-mercis-bv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licensing Expo Spotlight: Mercis BV - 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