{"id":10152,"date":"2016-05-27T10:10:59","date_gmt":"2016-05-27T14:10:59","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/"},"modified":"2016-05-31T09:42:53","modified_gmt":"2016-05-31T13:42:53","slug":"studio-100-medias-patrick-elmendorff","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/","title":{"rendered":"Studio 100 Media\u2019s Patrick Elmendorff"},"content":{"rendered":"

Patrick Elmendorff, the CEO of Studio 100 Media, offers\u00a0<\/em>TV Kids an update on the latest developments at the company.<\/em><\/p>\n

With the announcement earlier this year of its alliance with beIN Media Group to launch a kids\u2019 channel in the Middle East and North Africa, Studio 100 Media continues to find new ways to exploit and expand its extensive catalogue of animated and live-action properties.<\/p>\n

\"***Image***\"TV KIDS:<\/strong>\u00a0How has the emergence of new digital platforms for kids\u2019 content impacted your distribution business?
\nELMENDORFF:<\/strong>\u00a0It\u2019s all about windowing. You need to understand your local markets better than before, because the windowing is different in every country. It\u2019s important to have a clear understanding of what is possible. On one side you need to be able to service the needs of your traditional partners. Most of our co-productions are financed via broadcasters. On the nonlinear side, it\u2019s exciting to work with global players like Netflix or Amazon and with other VOD platforms on a territory-by-territory level. I find it especially interesting that they are producing content exclusively for their own platforms.<\/p>\n

TV KIDS:<\/strong>\u00a0You recently partnered with beIN to launch a co-branded kids\u2019 channel in the Middle East and North Africa. How did that deal come about?
\nELMENDORFF:\u00a0<\/strong>We were approached by beIN. Their setup is amazing on the sports side. They asked us if we\u2019d be interested in making a kids\u2019 channel for them, similar to the channel we have in Germany [Junior, available on Sky Deutschland]. We were thrilled by the idea. It\u2019s a very exciting deal for us. They are great partners.<\/p>\n

TV KIDS:\u00a0<\/strong>How is your live-action slate doing?
\nELMENDORFF:<\/strong>\u00a0Our Belgian parent company has the largest live-action studio within the Benelux. We did\u00a0House of Anubis<\/em>\u00a0and a number of other properties that were very successful, including\u00a0Hotel 13<\/em>. We have a very interesting lineup. We can offer people the existing dubbed version, and we\u2019re talking to partners about the possibility of doing format deals.<\/p>\n

TV KIDS:<\/strong>\u00a0What are some of the new animated properties you\u2019re most excited about?
\nELMENDORFF:<\/strong>\u00a0We\u2019re very excited about\u00a0Nils Holgersson<\/em>. There was an animated series [inspired by the book-based brand] co-produced by Nippon\u00a0\"***Image***\"Animation and ZDF in the 1970s. We were approached by Bayerischer Rundfunk, one of the big regional broadcasters in Germany, who was interested in doing a new version of\u00a0Nils<\/em>\u00a0for themselves and for KiKA. It\u2019s based on a well-known novel from Selma Lagerl\u00f6f, who won the Nobel Prize for Literature. We completely changed the concept. We did a version where it\u2019s not an ongoing story\u2014every episode is closed within itself. We changed the character and we introduced new characters. It has become a very cool action comedy and we see the responses we\u2019re getting are very positive. The presales are also very positive.<\/p>\n

The next thing we have is\u00a0Arthur and the Minimoys<\/em>, which we\u2019re producing with Luc Besson. He wrote the books that sold successfully and there were three movies that did very well on an international scale. It\u2019s a great brand. And being able to team up with them [Besson and his team at EuropaCorp Television] and create a series is very exciting. We\u2019re very enthusiastic about this project.<\/p>\n

TV KIDS:\u00a0<\/strong>A lot of the shows we\u2019ve discussed are based on existing properties. How difficult is it to introduce a new, unknown brand in the market today?
\nELMENDORFF:<\/strong>\u00a0There is a lot of content on the market, so there\u2019s a lot of competition in the market. We\u2019ve always had more of a brand focus rather than a project focus. You can see it with\u00a0Maya the Bee<\/em>. We\u2019re doing a second season of 52 episodes. We had a very successful feature film for\u00a0Maya the Bee<\/em>, which we sold into 160 territories. We will now produce two more movies for\u00a0Maya<\/em>. We\u2019ve always believed that to keep a brand interesting, you have to continually invest in the content. Everything is content driven. Kids buy merchandising and licensing products because they\u2019re fans of the brand. It\u2019s not that they buy something and then become fans of the brand. Everything starts with great content.<\/p>\n

We try to find completely new things. On the live-action side we have a number of new projects\u2014Night Watch<\/em>\u00a0and\u00a0Kosmoo<\/em>\u00a0are shows we created ourselves from scratch. In general it is easier to work with a brand that is already established than to create something from scratch. But both have their ups and downs.<\/p>\n

TV KIDS:<\/strong>\u00a0You mentioned the\u00a0Maya<\/em>\u00a0movies. Are you replicating that strategy with other shows, expanding the brand with theatrical releases?
\nELMENDORFF:<\/strong>\u00a0Definitely, yes. With\u00a0Maya<\/em>, we sold the series in over 170 territories. In certain territories it wasn\u2019t so well known by the kids, but it was definitely known by the parents and grandparents. There is also the aspect of family viewing. I personally find this two- or three-generation phenomenon quite exciting. The parents or grandparents can sit together with their kids to watch these properties, and there\u2019s an emotional connection. We established\u00a0Maya<\/em>\u00a0in many territories and after that it was a lot easier to work on the theatrical side because it was so present in the minds of families. That is a concept that works very well for us.<\/p>\n

TV KIDS:<\/strong>\u00a0What are some of your other upcoming highlights?
\nELMENDORFF:<\/strong>\u00a0As you know we have a studio in Australia and a studio in France. We have\u00a0Nils Holgersson<\/em>,\u00a0The Wild Adventures of<\/em>\u00a0Blinky Bill<\/em>,\u00a0Arthur and the Minimoys<\/em>, and a second season of\u00a0Maya the Bee<\/em>. We\u2019re going to do\u00a0Vic the Viking<\/em>\u00a0as a movie and\u00a0Heidi<\/em>\u00a0as a movie. We intend to do a movie every year till 2020. We have, quality and quantity wise, a nice pipeline that we can offer. We\u2019re a vertically and horizontally integrated media company. We are a content company and then we do TV, theatrical, home entertainment, merchandising and licensing. We have our channel on Sky Germany and now on beIN, and we do stage shows. In Germany and Switzerland we\u2019re going to introduce\u00a0Vic the Viking<\/em>\u00a0as a stage show for kids at the end of the year. Outside of the Benelux, stage shows are a new area for us. We have a theme-park business that is doing very well. I believe we have really covered this 360-degree approach. We want to create and build up great brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

The CEO offers an update on the latest developments at the company.<\/p>\n","protected":false},"author":290,"featured_media":10159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[1300,556],"class_list":["post-10152","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-patrick-elmendorff","tag-studio-100-media","pmpro-has-access"],"yoast_head":"\nStudio 100 Media\u2019s Patrick Elmendorff - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio 100 Media\u2019s Patrick Elmendorff - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The CEO offers an update on the latest developments at the company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T14:10:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-31T13:42:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2016\/05\/Patrick-Elmendorff-Studio-100-516-e1464377917108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"199\" \/>\n\t<meta property=\"og:image:height\" content=\"177\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/\",\"name\":\"Studio 100 Media\u2019s Patrick Elmendorff - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-05-27T14:10:59+00:00\",\"dateModified\":\"2016-05-31T13:42:53+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-medias-patrick-elmendorff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studio 100 Media\u2019s Patrick Elmendorff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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