{"id":10112,"date":"2016-05-19T08:00:56","date_gmt":"2016-05-19T12:00:56","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2016-05-19T15:21:03","modified_gmt":"2016-05-19T19:21:03","slug":"mattel-boosts-thomas-friends-user-generated-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/","title":{"rendered":"Mattel Boosts Thomas &amp; Friends User-Generated Content"},"content":{"rendered":"<p>NEW YORK: Mattel Creations is expanding its partnership with Driver Digital Studios to produce live-action <em>Thomas &amp; Friends<\/em> digital productions\u00a0inspired by fans\u2019 user-generated content (UGC).<\/p>\n<p>The content will be curated and produced via the Thomas Creator Collective (TCC), which is made up of <em>Thomas &amp; Friends<\/em> fans and amateur filmmakers from countries such as U.S., the U.K., Australia, Chile and Japan. Driver Digital first engaged with the TCC to create 14 original, live-action videos that debuted on the brand\u2019s YouTube channel in November 2015.<\/p>\n<p>Christopher Keenan, the senior VP of content and development at Mattel Creations, said: \u201cMattel Creations\u2019s partnership with Driver Digital fits well into our initiative of bringing engaging content to fans across multiple platforms. We saw that many fans were developing their own <em>Thomas &amp; Friends<\/em> stories and videos on YouTube inspired by the world of <em>Thomas &amp; Friends<\/em>. Driver Digital helped us tap into a talented base of digital video creators and <em>Thomas<\/em> enthusiasts to extend Thomas\u2019s timeless adventures. The TCC content is a fun way to capture the heart of the brand, across toy and content, with fantastic storytelling.\u201d<\/p>\n<p>Scott Weitz, the founder and CEO of Driver Digital, said: \u201cIt\u2019s been great working with this dedicated group of <em>Thomas &amp; Friends<\/em> content creators and bringing to fruition unique and exciting programming that digital viewers across the globe can enjoy. Having the opportunity to work with such a beloved property has been a great privilege for Driver Digital and the Thomas Creator Collective.\u201d<\/p>\n<p>Matt Michaud, Associate Producer of the Thomas Creator Collective, said: \u201cIt has been an incredible experience working with fellow filmmakers and friends to produce exciting content for <em>Thomas &amp; Friends<\/em> fans around the world. Driver Digital\u2019s production expertise and the passion and hard work of the Thomas Creator Collective is what has made this all possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Mattel Creations is expanding its partnership with Driver Digital Studios to produce live-action Thomas &amp; Friends digital productions inspired by fans\u2019 user-generated content (UGC).<\/p>\n","protected":false},"author":291,"featured_media":10113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1268,1008,409],"class_list":["post-10112","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-driver-digital-studios","tag-mattel-creations","tag-thomas-friends","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Boosts Thomas &amp; Friends User-Generated Content - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Boosts Thomas &amp; Friends User-Generated Content - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: Mattel Creations is expanding its partnership with Driver Digital Studios to produce live-action Thomas &amp; Friends digital productions inspired by fans\u2019 user-generated content (UGC).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-19T12:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-19T19:21:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Thomas-and-Friends-0516.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/\",\"name\":\"Mattel Boosts Thomas &amp; Friends User-Generated Content - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-05-19T12:00:56+00:00\",\"dateModified\":\"2016-05-19T19:21:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-boosts-thomas-friends-user-generated-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Boosts Thomas &amp; Friends User-Generated Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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