{"id":10102,"date":"2016-05-18T08:00:17","date_gmt":"2016-05-18T12:00:17","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2016-05-18T10:09:13","modified_gmt":"2016-05-18T14:09:13","slug":"hasbro-mattel-execs-slated-for-licensing-expo-keynote","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/","title":{"rendered":"Hasbro & Mattel Execs Slated for Licensing Expo Keynote"},"content":{"rendered":"

NEW YORK: Content creation will be at the center of the upcoming Licensing Expo\u2019s keynote Toys to Content: Where Do We Go From Here?, with executives from Hasbro, Mattel and Jazwares scheduled to take part in the session.<\/p>\n

The keynote will be held\u00a0June 21 from 8 a.m. to 9 a.m. at the Mandalay Bay Convention Center in Las Vegas. The audience will hear from Simon Waters, the general manager and senior VP of entertainment and consumer products at Hasbro; Susie Lecker, the chief brands officer of the toy box division at Mattel; and Laura Zebersky, the chief commercial officer of Jazwares. The session will be moderated by Marty Brochstein, the senior VP of the International Licensing Industry Merchandisers\u2019 Association (LIMA), which sponsors the expo.<\/p>\n

\u201cWe\u2019re very excited about this year\u2019s lineup of Licensing University topics and speakers, highlighted by our keynote panel,\u201d said LIMA President Charles Riotto. \u201cContent creation is an increasingly important part of the business of toys and this prominent lineup of speakers will provide invaluable insight into where the industry is, and where it\u2019s headed.\u201d<\/p>\n

\u201cWe are thrilled to welcome this distinguished group of panelists to address our Licensing Expo audience,\u201d said Jessica Blue, the senior VP of licensing at UBM Americas. \u201cThe opening keynote has become a must-attend part of Licensing Expo and a great way to kick off the show.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: Content creation will be at the center of the upcoming Licensing Expo\u2019s keynote Toys to Content: Where Do We Go From Here?, with executives from Hasbro, Mattel and Jazwares scheduled to take part in the session.<\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,1263,1264,271],"class_list":["post-10102","post","type-post","status-publish","format-standard","","category-top-stories","tag-hasbro","tag-jazware","tag-licensing-expo-2016","tag-mattel","pmpro-has-access"],"yoast_head":"\nHasbro & Mattel Execs Slated for Licensing Expo Keynote - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasbro & Mattel Execs Slated for Licensing Expo Keynote - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: Content creation will be at the center of the upcoming Licensing Expo\u2019s keynote Toys to Content: Where Do We Go From Here?, with executives from Hasbro, Mattel and Jazwares scheduled to take part in the session.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-18T12:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-18T14:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/\",\"name\":\"Hasbro & Mattel Execs Slated for Licensing Expo Keynote - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-05-18T12:00:17+00:00\",\"dateModified\":\"2016-05-18T14:09:13+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/hasbro-mattel-execs-slated-for-licensing-expo-keynote\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hasbro & Mattel Execs Slated for Licensing Expo Keynote\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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