Wow Unlimited Media Ties Up with Bell Media

Wow Unlimited Media and Bell Media have entered into a strategic partnership regarding kids’ and youth entertainment.

As part of the pact, Wow is proposing to acquire a Category B specialty service from Bell Media, in exchange for Wow equity. Concurrently, the two companies have forged an ongoing strategic partnership to jointly develop and produce content for future programming.

In addition, Bell Media will have the right to nominate one member to Wow’s board of directors at each annual meeting, as well as a pre-emptive right to participate in any future offerings of Wow’s securities on a pro-rata basis.

Michael Hirsh, the chairman and CEO of Wow, said: “This strategic partnership will drive our planned multiplatform rollout of a new paradigm in entertainment for kids and youth across North America. In addition, the support and collaborative efforts of Canada’s leading media and telecommunication company will provide strong momentum to Wow’s global expansion plans.”

“We are very excited about our strategic partnership with Wow and the opportunity to work with them in realizing their strategy of becoming a best-in-class international producer of kids’ and youth content,” added Randy Lennox, the president of Bell Media. “As part of our partnership, Bell Media will leverage Wow’s programming for use across all of our platforms, including linear television, CraveTV and SnackableTV.”