WOW! Unlimited Media & Bob Ezrin Partner for Kids’ Shows

WOW! Unlimited Media and music producer Bob Ezrin, known for his work with a range of performers, including Pink Floyd, U2 and KISS, have joined forces to produce a slate of music-infused kids’ content.

The alliance will see Ezrin develop music-based kids’ shows, with the support of WOW! Unlimited Media CEO Michael Hirsh, who created the kids’ music series The DoodleBops. The partnership’s initial project in development is Ukulele U, which stars award-winning musician Melanie Doane.

Developed in association with the Canadian Broadcasting Corporation, the series will see Doane lead a group of children as they play their ukuleles, inviting viewers at home to join in with their kid-friendly versions of popular songs. Also in the works from WOW! and Ezrin is a series inspired by the work of guitarist Les Paul.

“I’m very happy to be working with this team to generate shows that will wrap kids in the inspiration and excitement that comes from experiencing and making music,” said Ezrin. “As a passionate advocate for music as an essential part of the education and development of the whole child, I am thrilled to be lending my energy to this platform that will empower kids to develop their imaginations and their talent, too.”

Hirsh added: “WOW! Unlimited Media aims to be one of the world’s leading producers of entertaining and educationally empowering kids programming. By working with a highly regarded music producer like Bob, we can harness new ways in which we bring engaging music infused content to kids of all ages.”