Wind Sun Sky Entertainment Partners with Viral Nation

Wind Sun Sky Entertainment has partnered with the social-first marketing and talent representation agency Viral Nation to produce a multiplatform universe featuring The McCartys.

The two companies will work together on animated shorts, an animated series and a Roblox experience for The McCartys, a family that has amassed over 12 million subscribers on YouTube and over 6 million followers on TikTok.

This marks the first-ever original project for The McCartys. It will begin with animated shorts for The McCartys’ social platforms and will evolve into longer form content on a wider variety of platforms.

The Roblox experience will allow fans to engage with the characters and storylines from the animated content to deepen their connection to The McCartys.

“We are incredibly excited to embark on this pioneering journey with Viral Nation and The McCartys,” said Catherine Winder, CEO of Wind Sun Sky Entertainment. “Expanding reach across multiple storytelling platforms and formats for iconic talent like The McCartys is just the kind of opportunity we look for. They are such a dynamic, funny and relatable family that bringing them to life in an animated world was a natural next step in the evolution of their amazing universe.”

“This project showcases the boundless potential for content creators to explore diverse avenues and seize exciting opportunities beyond their current digital platforms,” commented Paul Telner, head of programming at Viral Nation. “Working with The McCartys and Wind Sun Sky Entertainment represents a monumental step forward in the creator economy. This collaboration expands the reach of Viral Nation’s talent and pairs them with some of the best producers today.”

“This partnership highlights Viral Nation’s dedication to redefining talent representation, helping our creators expand into new realms of animation and interactive gaming,” added Jonathan Chanti, president of Viral Nation. “We can’t wait to see how fans embrace this fresh chapter in The McCartys’ journey.”

Kevin McCarty of the McCartys said, “We are thrilled about this incredible partnership with Viral Nation and Wind Sun Sky Entertainment. This is an exciting next step for our family in bringing our beloved characters into a whole new world of animation and interactive storytelling. We can’t wait to share more laughs and heartwarming moments with our fans, old and new, across these new platforms. It’s a dream come true for us, and we’re grateful for the opportunity to expand our creative horizons in such a meaningful way.”