WildBrain’s Teletubbies Joining Habbo & Hotel Hideaway Metaverses

The digital entertainment and media platform Azerion has welcomed WildBrain’s Teletubbies into the metaverses of the online Habbo and Hotel Hideaway games.

The new partnership includes the exclusive release of virtual products in Habbo and Hotel Hideaway. Products available for purchase with virtual currency include Teletubbies-branded avatar onesies based on Dipsy, Tinky Winky, Laa-Laa and Po, as well as custom furniture for players to decorate their rooms in the game.

The Teletubbies brand is set to celebrate its 25 anniversary in 2022.

Established in 2000 by the Finnish company Sulake, Habbo is a user-generated virtual world and social-gaming platform with a pixel-art style, available across nine language communities and targeting young adults (Gen Z/Y) from over 150 countries. Hotel Hideaway is from the same makers and offers a 3D role-playing experience with integrated creative events.

The partnership between Azerion and WildBrain and the launch are managed by Bare Tree Media in collaboration with WildBrain CPLG.

Madelon Smittenaar, business development manager of Azerion, said: “We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds. This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.”

Robert Ferrari, president of Bare Tree Media, said: “We’re thrilled to bring the Teletubbies into the metaverse in the form of virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway. The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics and we look forward to further releases throughout 2022.”

Jasen Wright, VP of North America at WildBrain CPLG, said: “This is our first venture into the metaverse with the Teletubbies, and we’re excited to see how Gen Z fans engage with the brand in a new and unique way. This is just the start of our Teletubbies’ 25th anniversary celebrations, with a raft of new partners and executions expected next year that will continue to bring the beloved brand to life for fans.”