WildBrain to Produce Content for Irish Fairy Door Company

The Irish Fairy Door Company has tapped DHX Media’s WildBrain to produce original content based on the toy brand and manage its social media strategy.

Through the agreement, WildBrain will manage The Irish Fairy Door Company’s YouTube and Facebook strategy. For YouTube, the digital kids’ network and studio will produce short-form content for children, including an original animated series and live-action videos. DHX Media will seek to develop additional strategies to grow the brand on other platforms—including potential long-form content.

Jon Gisby, the managing director at WildBrain, said: “The Irish Fairy Door Company team have achieved a remarkable feat already, by building a consumer products business around a smart toy idea that has captured the imaginations of a generation of children in Ireland and beyond. We love The Irish Fairy Door Company concept for the WildBrain network on YouTube, and will be using our expertise in Facebook management to reach and engage parents. We look forward to working with The Irish Fairy Door Company team to leverage WildBrain’s platform to grow this brand further on the international stage.”

“Everyone at The Irish Fairy Door Company is thrilled to be working with WildBrain and the DHX Media team to bring the magic of fairies and imaginative play to a global audience,” added Niamh Sherwin Barry, co-founder and director of The Irish Fairy Door Company. “The move to live action and animation is something that we have been working on in the background for quite some time and we are delighted to be able to collaborate with WildBrain and make this announcement today. Combining the amazing skills at WildBrain in building global audience engagement with our ability to make a real difference to the playtime and wellbeing of children will make the magic come alive even more through live action and animation on YouTube and other platforms. We look forward to building a truly global brand that we can all be proud of. We are just so excited about what’s to come!”