WildBrain to Manage Moomin YouTube

Gutsy Animations has tapped WildBrain to develop a global YouTube strategy for Moominvalley, the brand-new animated adaptation of the classic Moomin books.

WildBrain will also manage the library of past Moomin content on the video platform, including the previous series from the 1990s, behind-the-scenes material and other content created exclusively for YouTube by Moomin.com. To celebrate Moomin creator Tove Jansson’s 105th birthday, today, August 9, exclusive new Moominvalley content is now live on the WildBrain network.

Moominvalley (13×22 mins.) follows Moomintroll, who goes on fantastical adventures with his group of friends and family. Through the story of Moomintroll’s growth and encounters with his family and other creatures, the show aims to teach viewers about humanity, relationships and emotions—and especially about love.

Moominvalley is produced by Gutsy Animations with a team that includes Gutsy’s creative director and executive producer, Marika Makaroff; Oscar-winning director Steve Box; BAFTA-winning producer John Woolley; and the Emmy-winning writing duo of Mark Huckerby and Nick Ostler. Voice talents include Taron Egerton, Rosamund Pike, Matt Lucas, Jennifer Saunders, Kate Winslet and Matt Berry.

“The Moomins are a wonderful family brand with a rich history and the team at Gutsy Animations have done an outstanding job with Moominvalley to refresh the franchise while remaining faithful to Tove Jansson’s vision,” said Jon Gisby, managing director at WildBrain. “We are delighted that the Moomins have joined the WildBrain network and look forward to helping them find and delight a new generation of fans.”

Makaroff added: “We are really excited to be working with WildBrain to build the Moomin brand on a truly global scale. Our dedicated following of fans are keen to know more about the creative process behind our new adaptation of Tove’s beautiful and deeply meaningful stories, and to also re-live memories of the past series.”