WildBrain Pacts with Samsung in Europe & North America

WildBrain has partnered with Samsung to launch several ad-supported linear kids’ and teen channels across Europe and North America via Samsung TV Plus.

The first new linear channels have launched to Samsung users, with Caillou and Friends in Spain and France, and Teletubbies and Friends in Italy, Germany, Austria and Switzerland. In spring and summer 2021, Degrassi channels for teens will be available in the U.S. and Canada, plus additional kids’ channels across European territories featuring Strawberry Shortcake, Bob the Builder and other series from WildBrain’s library.

The partnership with Samsung represents the first time WildBrain has launched ad-supported linear channels on a connected-TV service in Europe.

Deirdre Brennan, executive VP of content partnerships at WildBrain, said: “All indicators show that connected TVs are the new choice for home viewing and that families are increasingly turning to ad-supported video services on this platform as a source of quality entertainment. Through this exciting partnership with Samsung TV Plus, we will offer distinct channels that draw on WildBrain’s deep content library, allowing us to share iconic shows like Teletubbies, Caillou, Strawberry Shortcake and Degrassi with millions of families across North America and Europe.”