WildBrain Adds LEGO Franchises to YouTube Network

WildBrain has signed a YouTube distribution agreement with the LEGO Group for LEGO Friends, LEGO City, LEGO NINJAGO and LEGO DREAMZzz.

Content from those franchises has begun rolling out on WildBrain’s YouTube network across multiple English-language channels. Further launches are planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese.

Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that see an average monthly watch time of 5 billion minutes.

“We’re excited to partner with WildBrain, bringing some of our most beloved franchises, including LEGO Friends, LEGO DREAMZzz and LEGO NINJAGO, to new audiences across their digital platforms,” said Jay Shah, head of global content distribution at the LEGO Group.

Kate Smith, executive VP of audience engagement at WildBrain, added, “The LEGO Group’s own entertainment franchises are already hugely popular across the globe. We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.”