ViacomCBS Consumer Products Rolls Out Nick-Themed Face Masks

ViacomCBS Consumer Products has entered into agreements with multiple global licensees to create face masks featuring iconic characters from several Nickelodeon properties.

Among the Nickelodeon brands featured on the face masks are SpongeBob SquarePants, PAW Patrol and Blue’s Clues & You!, as well as star JoJo Siwa. The SpongeBob masks are available now on the SpongeBob Shop website, with all of the reusable masks becoming available through major retail outlets worldwide later in the summer.

All ViacomCBS proceeds from the sales of Nickelodeon face masks will benefit Save the Children’s COVID-19 Global Response and will be redistributed to the region where the mask was purchased.

Pam Kaufman, president of ViacomCBS Consumer Products, said: “ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100 percent of our proceeds from this new face mask initiative. During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”

Janti Soeripto, president and CEO of Save the Children, added: “We are grateful to ViacomCBS for choosing Save the Children as one of its charity partners for this campaign, which will raise vital funds to support children hardest hit by the COVID-19 pandemic. As the virus continues to take hold around the world, we are seeing its devastating impact on children’s lives everywhere, especially among children already at risk. From Appalachia to the refugee settlement camps in Lebanon, South Sudan and Bangladesh, the pandemic has uprooted children’s routines, disrupted their schooling and is affecting their mental health and well-being.”