Umbrella to Rep Wissper, Tip the Mouse in LatAm

MUNICH: m4e has tapped Umbrella as the licensing agent for its preschool properties Wissper and Tip the Mouse in Latin America.

Wissper has already launched in the region on Discovery Kids and Tip the Mouse debuted on Disney Channel. Following the strong performance of both brands in the TV arena, Umbrella is developing a licensing and merchandising program across categories such as apparel, accessories, back‐to‐school, electronics, collectibles, novelties, and toys and games. Umbrella will begin negotiations with potential distribution partners for the broad toy line from EMEA master toy partner Simba Dickie Group.

“Latin America really is a very important market for our branding and licensing efforts,” said Peter Kleinschmidt, m4e’s commercial director for LatAm. “We are happy to work with this region’s top licensing agents under the roof of Umbrella, establishing licensing programs and brands that children love and parents trust!”