TV Para Niños Expands Reach

The Spanish-language children’s YouTube channel TV Para Niños has secured a deal with the Play.Works connected TV video and games network.

The partnership will see TV Para Niños reach new audiences across connected TV devices as it joins Play.Works’ lineup of children’s content, including Tankee, ZZ Kids TV and Ninja Kidz TV.

TV Para Niños’ key brand, Leo the Truck, focuses on helping preschoolers develop logical thinking, dimensional orientation, attention and social skills. In each episode, Leo and his friends Lea, Lifty, Scoop and the robots build different trucks, learn shapes, colors, numbers and basic geometry.

“The tremendous popularity and unparalleled fandom of the Leo the Truck brand started on YouTube,” said TV Para Niños’ founder and CEO, Tatiana Zakharchenko. “We are thrilled to be working with Play.Works and are excited for Leo the Truck and all TV Para Niños shows to become even more accessible now leveraging the vast Play.Works connected TV network.”