Turner’s New Data on Kids’ Viewing Behavior in Oz

Turner Australia has revealed the findings of its latest New Generations report, which examines the screen time and content preferences of children between the ages of 4 and 14.

The study found that television is still the largest medium in terms of monthly usage. On average, Aussie kids are consuming more than 2.5 hours of TV and movies across all devices and platforms on a typical day, and spend another 75 minutes on short-form video platforms. Cartoons remain their favorite type of content, then movies and live-action series.

David Webb, Turner’s senior director of data and insights for Asia Pacific, remarked: “Never before have children had so many content and platform choices—but TV is still the major player for youngsters, and it’s also clear that they still love animation.”

Penetration of newer technology is on the rise, with streaming devices, smartwatches and VR devices up by 124, 69 and 60 percent, respectively, since the last survey in 2016. Another finding was that short-form video viewing is the most common online activity for children on websites and apps, at 73 percent.

Webb added: “Understanding the minds of the next generation of content consumers is never an easy task. The kids we spoke to are true digital natives who play by very different rules to us and this report has really thrown up some interesting data.”