True and the Rainbow Kingdom’s New Costume Partners

Guru Studio has partnered with Spirit Halloween, Studio Halloween and Fun.com for a range of new True and the Rainbow Kingdom Halloween costumes.

The licensees have designed and manufactured an exclusive line of costumes inspired by the series, featuring characters such as True, Bartleby, Zee and Cumulo. The costumes are available at Spirit Halloween locations in the U.S. and Canada, as well as online via Amazon, Fun.com and HalloweenCostumes.com.

Jonathan Abraham, VP of sales and business development at Guru Studio, said: “Every Halloween we see entire families dress up as their favorite True characters and our costumes have sold out three years in a row. This year we’ve expanded our offering with some amazing partners and are excited to bring more ways for families to get into the Halloween spirit.”

Additional True and the Rainbow Kingdom toys are set to hit shelves this fall in select markets. Other partners already on board include Chouette (storybooks), Bendon (activity books) and Aurora World (plush). Outside of North America, bRAND-WARD is handling L&M in the U.K. and Europe, with a deal with Smiffys for character costumes among those previously announced.