Toys and Colors Kaleidoscope City Franchise Expanding

Pocket.watch is expanding the successful Toys and Colors Kaleidoscope City franchise with a new range of toys and publishing products.

Bonkers Toys has been named the master toy partner for the 2025 launch. Bonkers has established itself as a leader in the creator-led toy licensing category, partnering with pocket.watch to launch the first creator-branded toys at Walmart with Ryan’s World and continuing on to launch successful lines with other creators, including LankyBox, Aphmau and Ninja Kids.

Children’s author Patrick Carman and PC Studio are on board for a series of Toys and Colors Kaleidoscope City children’s books. Launching in 2025, the storybooks will look to entertain kids while teaching important lessons in conflict resolution and how to see the world from a new perspective.

“As the viewership on Toys and Colors channel continues to skyrocket, we’re seeing fans’ appetite for even more interaction with the brand grow as well,” said Chris M. Williams, founder and CEO at pocket.watch. “Strategic partnerships with Bonkers Toys and PC Studio, who understand the nuance of creator-led franchises, will help us successfully launch the brand in new verticals.”

“Partnering with pocket.watch to expand the Toys and Colors Kaleidoscope City franchise allows us to bring our expertise in creator-led toys to a brand already loved by over a hundred million kids,” said Brian Bonnet, CEO of Bonkers Toys. “We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide.”

“Collaborating with pocket.watch on the Toys and Colors Kaleidoscope City franchise gives us the opportunity to bring its beloved stories and lessons to life in an exciting new medium,” said Carman. “We’re thrilled to create books that not only entertain but also inspire children to explore new horizons.”