Totally Spies! Scores New Licensing Agents in U.S., Italy

Banijay Kids & Family has appointed Carlin West Agency (CWA) and VLM Licensing & Consulting as licensing agents for Totally Spies! in the U.S. and Italy, respectively.

These new appointments come several months after Totally Spies! returned to screens after an 11-year hiatus on Gulli in France. The new season will air via Warner Bros. Discovery platforms across EMEA and the U.S.

Last month, Gulli and Warner Bros. Discovery confirmed the order of an eighth season. Amazon also unveiled development on a young live-action adaptation of the series with Amazon MGM Studios, Banijay Kids & Family and Jessica Elbaum and Will Ferrell’s Gloria Sanchez Productions.

The animated Totally Spies! series is produced by Zodiak Kids & Family France, part of Banijay Kids & Family.

“What a year so far for Totally Spies!” said Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “It has such broad appeal across generations, from longtime fans to new young audiences, and with an incredibly healthy pipeline of content, it is only growing in appeal for the licensing community. CWA and VLM are well-established forces in the industry and perfectly placed to further strengthen the Totally Spies! brand in the U.S. and Italy.”

“Totally Spies! is loved by multiple generations of fans, making it the perfect fit for the licensing community clamoring for nostalgic brands,” commented Laurie Window, senior VP of licensing and marketing at CWA. “We are thrilled to represent this iconic series.”

Valentina La Macchia, founder of VLM Licensing & Consulting, added, “The new adventures of the Spies offer highly appealing content and values [that] captivate the Generation Alpha audience. We are thrilled to work on this brand, which includes a strong call to action for merchandising, providing us with numerous opportunities to create unique products for kids.”