TVKIDS
Entertainment Marketing Group (EMG) has signed a deal for a Totally Spies! branded activation in more than 100 trampoline parks across the U.S.
Launching April 17, the activation will feature exclusive merchandise, giveaways and integrations at Altitude Trampoline Parks, Big Air and Flight Adventure Park franchise locations across the country.
The promotion will be supported through supplementary marketing, including advertisements, sweepstakes on local radio in key regions and a collaborative digital media campaign with the parks, supported by owned Totally Spies! channels.
The activation follows the launch of the latest Totally Spies! season in the U.S. on Cartoon Network and Max. The series is produced by Zodiak Kids & Family France, part of Banijay Kids & Family.
“Not only are we encouraging kids to have fun whilst being active, which is totally Alex’s personality, with this activation, we are able to offer fans an opportunity to engage with the brand on a deeper level,” said Hannah Clarke, senior brand and marketing manager at Banijay Kids & Family. “We strive to foster audience affinity with our brands beyond the screen, and our partnership with EMG will amplify brand awareness with our target audience in the U.S.”
Phil Alexander, CEO of EMG, added, “We are thrilled to partner with Banijay Kids & Family to bring Totally Spies! to life across trampoline parks in the U.S. This activation is all about blending fun, adventure and brand engagement in a way that resonates with kids and families. By creating immersive in-person experiences, supported by digital and radio promotions, we’re helping extend the excitement of Totally Spies! beyond the screen and into real-world play spaces where the brand can truly connect with its audience.”
