Toca Boca Shutters Toca TV Video Platform

SAN FRANCISCO/STOCKHOLM/NEW YORK: Toca TV, a video platform for children launched by app maker Toca Boca in 2016, is being discontinued at the end of this month due to low subscription numbers.

Meant for youngsters between the ages of 5 and 9, Toca TV features exclusive original content, prescreened videos, a recording tool and more. In a statement on the Toca Boca website, Björn Jeffery, the company’s CEO and co-founder, said: “Last year we released Toca TV, a reimagined video platform for kids with an array of Toca Boca original content, from the What’s Going On series based on Toca Life, to the completely new creative endeavors like Don’t Mix Us Up. We are very proud of the content we created for Toca TV and appreciate the support from both Toca Boca fans who subscribed to this service as well as the many content partners we have been working with.

“Unfortunately, subscriptions were lower than anticipated and, as a result, we have had to make the decision to discontinue Toca TV as of March 31. Subscribers who signed on for future months will be able to receive a refund through the App Store and Google Play. We will be sending an email to subscribers with full details and additional questions can be answered here.

“We continue to believe in the relevance of short-form video in kids’ lives. We will be exploring new ways to bring more of our original video content to fans in the future. Upwards and onwards!”