Theatrical Releases for eOne’s Peppa Pig in U.K. & Australia

LONDON: Entertainment One (eOne) has unveiled cinema releases for the preschool property Peppa Pig in the U.K. and Australia in 2017.

In Australia, the theatrical release of Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday will mark the property’s first big-screen debut in the country when it premieres on March 16, 2017. The Australian release will begin with a four-part special that sees Peppa and family head down under to visit an old friend. Meanwhile, Peppa Pig My First Cinema Experience, which was designed specifically for a preschool audience, will screen in theaters across the U.K. on April 7, 2017.

In Peppa Pig My First Cinema Experience, the nine all-new five-minute episodes of Peppa Pig and sing-along content will only be available in theaters. The episodes will be connected with never-before-seen interactive entertainment featuring live-action Peppa and George characters, along with their friend Daisy. It will feature the voice talents of British TV personalities Jo Brand and David Mitchell. In the first episode, titled “Peppa Vists London,” the Queen takes Peppa and friends on a sightseeing tour around the city on a double-decker bus. eOne released the first U.K. teaser trailer and film poster today.

Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday will feature the voices of a real Australian family. To promote the film’s release in Australia, eOne has partnered with the Australian Tourist Board, and Peppa and George costumes were part of a promotional photo-shoot at Australian landmarks Hickson Bay Wharf Reserve and Taronga Zoo. To coincide with the theatrical release, a collection of London- and Australia-themed Peppa Pig merchandise will be released at retail in spring 2017 across categories such as toys, accessories and publishing.

Rebecca Harvey, the head of marketing at Entertainment One Family, said, “We’ve had huge demand from fans in the U.K. and Australia for a Peppa Pig cinema event and we’re all incredibly excited to be bringing fans what we hope will be an unforgettable cinema experience. It’s also a great opportunity for licensees and retailers to capitalize on all the excitement that the cinema release is sure to generate.”